B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. PR people don't whisper into the ears of journalists about what to write.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Communicating in a global crisis. The Firefly guide to shaping your reputation.

Reputation 133

Reputation Creativity Crisis Employee 133

Sword and the Script

FEBRUARY 28, 2017

See these related posts: Marketing Strategy: The Looming Knowledge Crisis. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations.

Leadership 60

Leadership B2B Pitching Technology 60

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Crisis after crisis.

Communications 122

Communications Crisis Internal International 122

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. To be sure, we have to be as persuasive as possible, but we should write with the assumption that we don’t always know who is going to be reading. It certainly does reputationally. Voice your concerns — often.

Communications 157

Communications Ethics Leadership Reputation 157

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. Jerry McGuire (1996) – Reputation Management.

Tools 170

Tools Government Crisis Public Affairs 170

Presspage

MAY 6, 2017

Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult. Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. Crisis Communications. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Melissa Agnes

APRIL 4, 2016

Being able to filter, manage and be heard through the incessant noise, is one of the challenges that law enforcement needs to be prepared to face and overcome in today’s crisis management. And while this reality presents a major challenge, not being able to do this means continuing to lose control of the narrative of the crisis.

Crisis 100

Crisis Crisis Management Video Conference 100

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Reputation Specialist Michael Toebe

JUNE 21, 2021

Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I (Tavis Smiley).

Publicity 59

Publicity Reputation Energy Crisis 59

Doctor Spin

APRIL 5, 2023

Reputation —Reputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Improved crisis management —A solid PR strategy can help small businesses manage crises more effectively.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Improved crisis management. Thought Leadership. Learn more about the thought leadership PR strategy.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Wells Fargo. About a year-and-a-half ago investigators found 1.4

Company 87

Company Banking Crisis Facebook 87

Cision

MARCH 8, 2016

If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands. Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. Today, one comment on social can impact a brand’s reputation.

Financial 120

Financial Reputation Newspapers Social Media 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JULY 14, 2020

I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. And in a time of great uncertainty, it was an important factor in bringing our group together. That extended to my own personal life when I became part of the story.

System 157

System Community Social Media Employee 157

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

I was taught this by media and leadership coach Don Rheem , and it has proven true. I often get calls from journalists on short notice wanting an opinion about a company in a crisis situation. These can be difficult opportunities, because most crises are complicated, and in the real world, PR and reputation advice may be nuanced.

Media 168

Media Interviews Report Leadership 168

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. Have you ever had to deal with a major brand crisis? You cannot work in health care PR without a major brand crisis.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Maxim Behar

SEPTEMBER 5, 2021

- I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

Critical Mention

SEPTEMBER 9, 2018

His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

SEPTEMBER 13, 2018

Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits.

Technology 73

Technology Print YouTube Financial 73

PRSay

DECEMBER 19, 2018

Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. It was a crisis moment turned brilliant marketing move; AdAge reported that Crock-Pot’s sales increased by $300,892 in the month following the episode’s airing.

Trends 110

Trends Crisis Corporate Leadership 110

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. Does it really?

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Reputation Specialist Michael Toebe

OCTOBER 11, 2021

Two well-known professional coaches — Jon Gruden and Urban Meyer— became the newest examples of weak-effort apologies and poor crisis communications in the last week. Professional Opinion: There is a way through and out of the scandal and crisis for Meyer. That means the fire of conflict isn’t put out or contained. No way around it.

Crisis 52

Crisis Video Reputation Crisis Communications 52

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. As I write this post, the current asking price on OpenSea is $36,099.60. At the time of this writing, the company’s stock (TSX:QFOR) is trading at $4.74

Software 85

Software Internal International Pitching 85