Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Brand Branding Crisis Management 133

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Now, the COVID-19 crisis has made garbage language smell even worse. In more than 30 years of research, my firm has found that employees demand straight talk from their organizations, especially in times of crisis.

Employee 175

Employee Leadership System Corporate 175

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

FEBRUARY 28, 2017

See these related posts: Marketing Strategy: The Looming Knowledge Crisis. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations.

Leadership 60

Leadership B2B Pitching Technology 60

Melissa Agnes

AUGUST 22, 2016

This is the fate that Lochte is now experiencing, after three sponsors (at the time that I was writing this article) have now dropped him. Important crisis management lessons to learn (and implement). Crisis management lesson for the professional: Think before each action. This seems logical. As though it goes without saying.

Crisis Management 100

Crisis Management Crisis Leadership Employee 100

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Crisis after crisis.

Communications 119

Communications Crisis Internal International 119

Karen Freberg

MARCH 15, 2020

However, I noticed something over the past week that was interesting, and it has motivated me to write this post. The social media professors group I manage has been filled with professors from all over the world sharing, engaging, and discussing key issues related to how to handle the crisis. How would you feel? What can we do?

Crisis 77

Crisis Education Resources Community 77

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Crisis management. Social media strategy.

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Crisis Management B2B Reputation Advertising 238

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 65

Leadership B2B Study Marketing 65

Presspage

MAY 6, 2017

Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult. Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops.

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Crisis Crisis Management Crisis Communications Training 92

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Wadds Inc.

JANUARY 15, 2024

In the wake of the Post Office crisis, it is an almost activist text. Leading the Listening Organisation explores the complexity of effective listening, stressing that it encompasses both methodologies and leadership behaviours. The management task is much more complex but nonetheless leads to better business outcomes. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

PRSay

OCTOBER 7, 2021

While writing is a passion, you’ve said that numbers have always been your strength. How do you describe your leadership style? As a membership association, we need to continue pivoting to meet the needs of our members as we navigate through the COVID crisis. Board nominee position: Treasurer. He joined PRSA in 1994.

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Meeting Government Ethics Leadership 132

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

Technology 124

Technology Crisis Management Social Media Training 124

Melissa Agnes

APRIL 4, 2016

Being able to filter, manage and be heard through the incessant noise, is one of the challenges that law enforcement needs to be prepared to face and overcome in today’s crisis management. And while this reality presents a major challenge, not being able to do this means continuing to lose control of the narrative of the crisis.

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Crisis Crisis Management Video Conference 100

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Communicating in a global crisis. Effectively communicating in a crisis is tough, as some companies have learnt this year (some better than others). Bring it on!

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Reputation Creativity Crisis Employee 133

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. Crimson Tide (1995) — Crisis Planning.

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Tools Government Crisis Public Affairs 170

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is Thought Leadership ? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. How did the crisis affect the budgets and prices of online advertising?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. To be sure, we have to be as persuasive as possible, but we should write with the assumption that we don’t always know who is going to be reading. How do your words make you look as a person?

Communications 157

Communications Ethics Leadership Reputation 157

Mark My Words

MARCH 13, 2020

Money, hard times and political wrangling are good news for the media (traditional and social) For several years vast teams have been writing algorithms and toxic headlines to ensure that everyone is as outraged as possible and as often as possible whilst mindsets, whatever they might be at any time, are reinforced.

Measurement 78

Measurement Healthcare Leadership Travel 78

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. Thought Leadership.

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Crisis Communications Product Launch Crisis Reputation 105

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January).

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Crisis Communications Storytelling Analytics Writing 78

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. Op-Eds remain the gold standard.

Media Relations 195

Media Relations Trends Media Newspapers 195

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Executives seek to amplify their own voices through “thought leadership.”.

Communications 127

Communications Employee Leadership Writing 127

wiredPRworks

SEPTEMBER 11, 2021

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 105

Communications Community Crisis Film 105

Sword and the Script

AUGUST 17, 2021

FleishmanHillard Executive Creative Director Dan Margulis had a rather perceptive quote on the findings: “Creativity has always been the way out of crisis…Crisis forced us to act but also freed us to evolve. Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 95

Creativity Study Ethics Publicity 95

PRSay

JULY 14, 2023

PRSA members can access exclusive video content with Bryan Garner and Sandra Ericson, APR, offering further insights on crisis communications at this link. When Hurricane Ian made landfall on Florida’s Gulf Coast last Sept. Every April, the company simulates a hurricane to help it prepare for a real storm.

Crisis Communications 78

Crisis Communications Crisis LinkedIn Social Media 78

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. Financier, PR man, crisis manager – and pitch man – this guy can do it all. And probably in 15 minute or less.

Reputation 114

Reputation Newspapers Crisis Communications Leadership 114

PRSay

OCTOBER 27, 2023

It goes beyond the ability to read and write; health literacy is about comprehending complex health concepts, navigating the ever-so-confusing healthcare system and effectively communicating with healthcare professionals. This, in turn, results in a massive burden on individuals, families and society as a whole.

Healthcare 137

Healthcare Government Tools System 137

Doctor Spin

APRIL 5, 2023

Improved crisis management. When a crisis occurs, B2B organisations that have established a positive reputation through PR can more easily weather the storm. They can use their existing relationships with customers, media outlets, and other stakeholders to mitigate the damage caused by the crisis and recover more quickly.

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 5, 2023

Improved crisis management —A solid PR strategy can help small businesses manage crises more effectively. When a crisis occurs, small businesses that have established a positive reputation through PR can more easily weather the storm. Learn more about thought leadership. Provide them with resources if needed.

Small Business 52

Small Business Strategy eBook Reputation 52