Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. Exploring the management gap My contribution to this discussion started during the pandemic when I worked as part of the Government Communication Service COVID-19 Communications Advisory Panel of industry leaders, including senior CIPR, IoIC, and PRCA representatives.

Internal 78

Internal International Communications Employee 78

Stern + Associates

JUNE 29, 2023

.” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.”

Airlines 62

Airlines Ethics Financial Strategy 62

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. When a person climbs to the top of their company – or their industry – it can be tempting to lose sight of how they got there and (about) the people around them that helped along the way,” Gordon says. Theranos founder and CEO Elizabeth Holmes.

Ethics 98

Ethics Employee Crisis Internal 98

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods.

Survey 132

Survey Communications Measurement Internal 132

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. I was fascinated by ethics in artificial intelligence and automation and further researched CIPR’s report #AIinPR.

Mobile 116

Mobile Meeting Course Ethics 116

Wadds Inc.

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Its role was elevated within organisations as it supported crisis response and transformation. You could describe the industry's double-digit 2021 surge as opportunistic.

Publicity 59

Publicity Reputation Study Crisis 59

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. How much of a crisis, you ask? Should you plan for this type of risk in your crisis plan? I think not.

SEO 124

SEO Engineering Crisis Crisis Management 124

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Overall, the banking industry continued its multi-year reputation recovery among U.S. How does a financial institution measure up to the competition?

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Overall, the banking industry continued its multi-year reputation recovery among U.S. How does a financial institution measure up to the competition?

Banking 60

Banking Reputation Financial Government 60

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. PR is a social science. Happy New Year.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. What do you think?

Ethics 75

Ethics Community Internal International 75

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 73

Ethics Brand Branding Internal 73

Mark My Words

JULY 10, 2015

Toxic plumes are being pumped out of industrial chimneys. Any trip through the winding quandaries of the ethically questionable stunt cannot avoid the Paddy Power nadir. The ire and delight of social media were predictably roused in equal measures by this crude hijacking of the Calais refugee crisis. It’s night-time.

Advertising 60

Advertising Advertising Sports Ethics 60

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. Then the economy changed. Enter the Big Four into Legal and Marketing. Indeed, I agree.

Agency 95

Agency Trends Marketing Survey 95

Karen Freberg

NOVEMBER 30, 2018

Dennis Yu, who is one of the best people out there in the business for analytics and measurement, flew out to Louisville JUST for this class! Leo Morejon shared his experience in the industry and working on iconic campaigns with Oreo (amazing!) Thank you all so much! Why am I making a big point about this?

Groups 66

Groups Tools Video Storytelling 66

Stuart Bruce

FEBRUARY 21, 2015

Industry conferences – it doesn’t need to be a CIPR one, One day is 10 points, two days is 20 points. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. CIPR social media ethics round table – 5 points. Reading – books, guides etc.

Case Study 60

Case Study Conference Training Wikipedia 60

Karen Freberg

AUGUST 15, 2017

As professors, we have to make sure we are giving our students the most updated information out there so they are prepared to be marketable in the industry for their internships and jobs. Here are some of the reasons why: Assignments in classes are being adaptable to the growing expectations we are seeing in the industry.

Social Media 69

Social Media Media Resources Education 69

Maxim Behar

MAY 31, 2021

Before we were consultants, we were sitting quietly, looking at the ceiling, and the clients used to come and say ‘Please advise me how to make this article’ or ‘How do I solve this crisis’. So, Maxim, having seen the PR industry around the globe, what do you think are characteristics needed to be a successful PR. We were helping.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Onclusive

AUGUST 30, 2023

Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority. Engaging in Influencer Partnerships Collaborating with influencers and industry leaders, or even other brands, can extend your reach and credibility.

Brand 195

Brand Branding How To Reputation 195

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

ZudePR

JANUARY 26, 2016

I want to understand their industry. This is the book waiting to be written about the PR industry. ” Dave, the PR: I don’t see this enough in the industry I love, Adrian. Adrian, the designer: “After completing a piece of writing, I change the font, column measure and font size, and then re-read everything.

How To 65

How To Meeting Creativity Agency 65

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. Our industry is responding with a wave of new startups. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same.

Agency 161

Agency Meeting Crisis Energy 161

Mark My Words

MARCH 15, 2022

Further measures may stop foreign ships docking. The economy ministry said: “These measures are a logical response to those imposed on Russia”, adding that curbs on countries that have “committed unfriendly actions” were “aimed at ensuring uninterrupted functioning of key sectors of the economy”. percent, Goldman Sachs bankers warned.

Energy 12

Energy Banking Agriculture Chemicals 12

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190

Marketing Content Marketing Data Social Media 190

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Content Types.

Trends 88

Trends Data SEO Consumer 88

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. PRNEWS Blog. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! Yet, the industry maintains it is a profession. Dan Bryant ( in a Guardian post ) noted other creative industries don’t even get asked their position on climate change.

Education 87

Education Training Policies Crisis Management 87