Sword and the Script

SEPTEMBER 19, 2022

That’s definitely true – PR pros have been saying media relations is getting harder for years. This year, Twitter takes the lead: 77% PR pros say Twitter is the most important platform for their comms strategy, followed by LinkedIn (73%) and Facebook (69%).” Other interesting statistics: Social PR. “PR Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

JUNE 2, 2021

While the edges of this field are nebulous, we will focus on five areas: Predictive Media Monitoring. Predictive Crisis Management . The Future of Predictive Media Intelligence. What is Predictive Media Monitoring? These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. The better option is to engage in the discussion.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Cision

JANUARY 19, 2017

What is your secret to media relations success? How does social media and analytics drive your PR strategy? Before diving into pitching stories to the media, you first need to understand that the effectiveness of your communications heavily relies on the strategy and objectives that you want to achieve.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

DECEMBER 10, 2021

This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

OCTOBER 2, 2019

As we previously discussed, your organization can receive positive media mentions or negative call-outs. For example, if a restaurant receives a negative Facebook review about a customer who had a poor interaction with a server during his or her anniversary dinner, respond quickly and assure them that the issue is being addressed.

Sports 80

Sports Hotels Reputation Construction 80

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

Critical Mention

MAY 7, 2020

This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck. People have shifted to social media communication on sites like Twitter and Facebook.

Media 113

Media Radio Television Sports 113

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

Critical Mention

APRIL 13, 2020

The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. After Schwartz checked Janjua’s license and returned to her car, the doctor fully expected to receive a ticket. Instead, the trooper handed her five N95 masks from his personal supply.

Media 111

Media Analytics Healthcare Crisis 111

Bianchi Biz Blog

APRIL 29, 2024

Digital and Social Media Proliferation: With one of the world’s highest rates of Internet and smartphone penetration, digital and social media play a crucial role in Hong Kong’s communication strategies. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 65

Marketing Local Crisis Management Internal 65

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead.

Tourism 186

Tourism Radio Travel Social Media 186

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” ” My Klout score was in the mid-60s (with minimal use of Facebook).

Digg 104

Digg SEO System Reddit 104

Critical Mention

NOVEMBER 20, 2020

On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. The future of social media community management is in-house.

Digital PR 45

Digital PR Trends Training Media Training 45

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

NewsWhip

MARCH 31, 2021

I mean, ultimately we’ve got relationships, we’re reaching out to writers however, authors are not influencers that want to get paid, it’s an interesting dynamic, should media relations start to embrace also be taking in influencer marketing as a discipline or those kind of church and state different disciplines?

Advertising 131

Advertising Advertising Data Reputation 131

PRSay

OCTOBER 1, 2018

Do you also manage social media for the park? We have a social media team. As chief of the public affairs office, I write the news releases and the messages, and then the social media folks post them on Facebook, Twitter, Instagram, etc. They help reinforce our messages with the public.

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Books, webinars and podcasts have risen in popularity now that more people are spending time indoors.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 18, 2021

Share Tweet Share. The New York Times Presents, a docu-series on Hulu , has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S.

Media 113

Media Comparison Radio Sports 113

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database.

Media 104

Media Radio Local Tools 104

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. .

Media 104

Media Pitching Trends Resources 104

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

Media 108

Media Radio Television Engineering 108

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill.

Ethics 75

Ethics Community Internal International 75

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 13, 2019

Oftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year.

Publicity 74

Publicity Employee Analysis Radio 74

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR News

MARCH 13, 2017

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued.

Customer Service 84

Customer Service Brand Branding Retail 84