Remove Crisis Management Remove Facebook Remove Local Remove Media Relations
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Crush Crises Before They Spread: A Q&A With Peter LaMotte

Cision

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. The better option is to engage in the discussion.

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How to Prepare a PR Crisis Plan

Prohibition

Your customers could make their displeasure known on your Facebook page and Twitter feed. Trying to control a crisis is almost impossible. But you can plan for it by creating a PR Crisis Plan. This is similar to an Emergency Response Plan, but instead of focusing on natural disasters, it focuses on public relations disasters.

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Why Earned Media is More Important Than Ever

Critical Mention

This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck. People have shifted to social media communication on sites like Twitter and Facebook. Broadcast news is leading the way in disseminating news during this time.

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Behind the Headlines With Caroline Michaud

Cision

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT. What is your secret to media relations success?

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7 Tips for Picking the Right PR Media Database

Critical Mention

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Every PR pro knows that time is precious and it should never be wasted on reaching out to expired email addresses and phone numbers.

Media 104
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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. Developing an Earned Media Suite.

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