Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Crisis interrupted. Pressure on measurement. Moral champions. “It’s

Communications 124

Communications Crisis Internal International 124

Cision

FEBRUARY 25, 2016

What do you hope to accomplish in your new role as senior vice president of global public relations and communications of Natixis Global Asset Management? Do you know how to measure your social ROI? Soon after, I piloted one of the very first reputation-monitoring systems on the Internet – and yes, there were trolls even in 1997.

Newspapers 120

Newspapers Financial Crisis System 120

Rock the Status Quo

NOVEMBER 11, 2015

But I do focus – and specialize – in what I call “Social PR” – where you educate, cultivate, and motivate communities to help you tell your story. So I guess I specialize in outcome-based, measurable Social PR. How do you handle crisis communications? Have a really good listening program & system.

Crisis 100

Crisis System Education Community 100

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 120

Technology System Tools Government 120

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And so we continue to use legacy systems that no longer serve. How Mature Is Your Earned Media Measurement Strategy?

Measurement 215

Measurement Media System Tools 215

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Rather than creating multiple, complex spreadsheets with an analyst parsing individual news clips, you have a system that does all of the work for you. What do PR pros expect from getting media?

Media 60

Media Software Crisis Analytics 60

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. At that point, the system failed completely and Twitter erupted with complaints. ET on May 10 (more than 10,000 posts mentioned issues with the system). Curious about the impact on brand? million posts mentioned Salesforce.

Crisis 120

Crisis System Product Launch Reputation 120

Cision

SEPTEMBER 10, 2015

Factories can alert staff to potential problems as each machine can report on the status of every part, and another system can track and report air quality, even reporting it to OSHA if it fails to meet standards. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120

Trends Mobile Web System 120

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. It’s widely accepted that a proactive approach to reducing harm is more effective than a reactionary approach when dealing with a crisis. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stuart Bruce

NOVEMBER 27, 2015

Growth will therefore come from PR strategy, reputation management, crisis communications, CSR, stakeholder relations, corporate communications, public affairs, digital and social media, corporate governance, PR measurement and evaluation, international media relations and mobile.

Mobile 60

Mobile Public Affairs Government Local 60

Prohibition

JANUARY 7, 2022

A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. This will make sure that everyone understands their role in the event of an actual crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stuart Bruce

FEBRUARY 21, 2015

Try and avoid too many five point activities as they are more laborious to enter into the CPD system. World Communication Forum regional conference in Kiev – 10 points. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Sizing up or prioritizing responses in crisis communications. In those cases – and that’s probably the majority – it’s just easier to develop your own system. It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

I’d like to believe, PR agencies that specialized in crisis communications can identify here. Then they program these rules into an electronic billing system that reads invoices and automatically rejects those invoices that are out of compliance with the OCG. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 95

Agency Trends Marketing Survey 95

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And so we continue to use legacy systems that no longer serve. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 111

Education Employee Measurement Agency 111

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). Nor is it scalable to the Open Community. with Shonali Burke; long term care communities with Brian Geyser, building community around [.]

Community 82

Community Publicity Web Social Media 82

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Recommended read: Your Guide for Data Breach Crisis Communication.

Crisis 157

Crisis Data Strategy Banking 157

Prohibition

AUGUST 4, 2021

The Internet is a vast, complex system of virtual connections and communities. Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. Online Reputation management is crucial in the digital age.

Reputation 62

Reputation Company Engineering Banking 62

Maxim Behar

DECEMBER 4, 2021

Firstly, all live events were suspended, online video platforms like Zoom took over the communication and for me this is the best thing happening to M3 Communications Group Inc. We left behind unnecessary activities like coordinating catering, stages, sound systems… etc. as well as measuring the results of the PR activities.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Stuart Bruce

JULY 23, 2017

For most things a business does you don’t need to calculate the ROI of everything – a cleaner, an IT system, a gardener, an accountant or CFO. The results of the questions about measurement and evaluation are equally alarming with the vast majority relying on fairly crude metrics such as likes, comments, mentions, shares, retweets etc.

Social Media 68

Social Media Media Customer Service Corporate 68

Presspage

MARCH 10, 2021

Snow, sleet, wind, and freezing temperatures that lasted up to 10 days caused severe disruptions to the rail and transportation systems and most short and Intercity trains had to be canceled, including those to and from Germany. NS, the Dutch railroad service, was quick to react and started communicating before the heaviest snowfall arrived.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Snow, sleet, wind, and freezing temperatures that lasted up to 10 days caused severe disruptions to the rail and transportation systems and most short and Intercity trains had to be canceled, including those to and from Germany. NS, the Dutch railroad service, was quick to react and started communicating before the heaviest snowfall arrived.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

ImPRessions - Crenshaw Communications

MARCH 24, 2020

Cuomo’s daily updates on measures to contain the spread of the virus at its U.S. ” No politician is truly above politics, but it’s a strong communication of priorities and accountability. Leaders are consistent communicators. epicenter are clear, coherent, and decisive. They explain their decisions.

Leadership 276

Leadership Communications Crisis Local 276

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Landis PR

DECEMBER 4, 2023

Plus, popular marketing AI tools like chatbots, marketing automation and CRM systems have been around for years. In fact, one of the very first language models—known as ELIZA—was developed in 1966 to simulate real-life conversations between man and machine.

Marketing 59

Marketing Content Marketing Storytelling B2B 59