Doctor Spin

FEBRUARY 22, 2024

Journal of Communication, 54, 645–661. link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. Educate the market and modify perceptions. Produce and publish informational and educational content.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

APRIL 29, 2024

Safe business environment and stable democracy combined with well-educated citizens and well-functioning society provide for a solid foundation to invest and do business in Finland. Many factors that contribute to this success are also very relevant for the business environment. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Landis PR

FEBRUARY 20, 2024

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Ethical Voices

OCTOBER 16, 2023

I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. I got my doctorate degree in higher education administration and thought I would stay in higher education forever, but I’d been doing so much focused on the Northeast Louisiana region, I didn’t really feel like I was growing.

Ethics 81

Ethics Data Crisis Apparel 81

5W PR

SEPTEMBER 11, 2019

Most of the public relations programs have similar courses. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. What Can I Do With a Public Relations Degree? and several foreign countries.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

JUNE 22, 2015

Below Peter answers many of the questions he couldn’t get to, teaching us how to deal with crisis communication in a social world. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? Q: How do you deal with lawyers who don’t want to comment during a crisis?

Crisis 120

Crisis Crisis Communications Local Social Media 120

Sword and the Script

MAY 17, 2016

Social Media. The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. The post gained traction in social media, which was in part the desired effect, but then something else happened: it earned links and mentions from several other news outlets.

Survey 65

Survey Report Content Marketing Pitching 65

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. There’s a need for education when discussing how PR can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game. Until next time!

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. 1) What is Cision Impact?

Publicity 92

Publicity Media Advertising Advertising 92

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. However, paid social media is a significant growth area.

Government 103

Government Education Print Ethics 103

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Solo PR Pro

JANUARY 17, 2023

I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I knew there was an opportunity to work with medium to large businesses and community development organizations who may not want to hire a full agency team.

Agency 108

Agency Travel Groups Community 108

Burrelles Fresh Ideas

JANUARY 23, 2024

Find out how Burrelles helps brands and agencies with media monitoring and analysis. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. To connect with Katie, you can follow her on Twitter.

Technology 77

Technology Training Data Consumer 77

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

Karen Freberg

DECEMBER 3, 2017

I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. Many fellow PR and social media professors, like Matt Kushin , have been implementing the program into their classes around the nation. Can’t thank you enough! Have a great day.

Crisis Communications 52

Crisis Communications Data Analytics Local 52

Burrelles Fresh Ideas

OCTOBER 17, 2023

It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 112

Education Employee Measurement Agency 112

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Council for Advancement and Support of Education (CASE) Conferences and Training. Now entering its 19th year, the PRWeek Awards are one of PR’s most prestigious events.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

MAY 23, 2017

It’s an educated guess. Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It. PRSA.org: 63. Ragan.com: 61. PRnewsonline.com: 61. ODwyerPR.com: 57. So, what does this number tell you? Is it perfect?

SEO 65

SEO Tools Engineering Web 65

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sean Kelly, MA, APR, FCPRS , is a senior public relations practitioner with expertise in strategic communications, reputation and issues management, crisis communications and media relations, built over a 28-year career (so far) in the public service.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sean Kelly, MA, APR, FCPRS , is a senior public relations practitioner with expertise in strategic communications, reputation and issues management, crisis communications and media relations, built over a 28-year career (so far) in the public service.

Film 40

Film Crisis Communications Ethics Crisis 40

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way.

Interviews 105

Interviews Ethics Government Internal 105

Landis PR

MAY 28, 2024

Especially DR offers a wide range of non-commercial television, radio and online content, catering to diverse audience and providing high-quality news, entertainment and educational programming. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Businesses also typically focused their political efforts on topics that directly affect their industry, rather than human rights or related social issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 26, 2023

The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. We will see more of Snapchats, ChatGPT, et al.

Writing 198

Writing Communications Marketing B2B 198

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 4, 2016

In this sense, the word utility can range in meeting from entertainment to education, among other variables. To that end quality content is the theme for this week’s Unscripted Marketing links – where people read it, how sales people can use it and why it’s a foundation for a crisis communication platform. Did you know?

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60

5W PR

FEBRUARY 24, 2020

It’s fine to sound educated and to communicate a real understanding of the subject, just don’t be condescending or confusing. . Don’t waste an opportunity by confusing the audience or giving them a message they will mess up when sharing it with someone else. That’s not to say messages should be curt and monosyllabic.

Interviews 88

Interviews Video Television Energy 88

Burrelles Fresh Ideas

JUNE 13, 2023

For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40