PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

Publicity 246

Publicity Pitching Television Newspapers 246

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. If the startup produces a travel app, you’ll want to make sure the launch is in fall or spring, ahead of the big travel seasons.

Travel 100

Travel Education Storytelling Company 100

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? I also enjoy travel writing. Talk about a dream job! Words are my life.

Journalism 116

Journalism Automotive Interviews Writing 116

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. And he did beautifully.

Media 95

Media Sports Agriculture Pitching 95

Stephen Waddington

JANUARY 27, 2021

Sectors of the economy impacted by COVID-19 such as hospitality and travel continue to suffer. Employers need to remain competitive, not having to travel to the office does not mean a reduction in salary,” said Shah. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.

Marketing 140

Marketing Travel Storytelling Training 140

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant.

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. My hobbies outside of work include…traveling and exploring the world. It’s no secret digital has changed the way we communicate.

Airlines 120

Airlines Travel Consumer Creativity 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business.

Brand 136

Brand Branding How To Storytelling 136

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

MARCH 24, 2016

Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate story angles about celebrating, gifting, feasting, and making resolutions. But don’t think taking time off for travel — and away from work — is a bad thing. They’ll return to work the better for it.

Travel 120

Travel Conference Meeting Leadership 120

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Cision

OCTOBER 22, 2015

Pitching Reporters and Influencers. Use your media database to look at which social media channels your target influencers and reporters are on so you can build rapport and establish trust with them before sending a pitch. Track your pitches to measure your success and improve your pitching strategy for future stories.

Pitching 120

Pitching Community Travel Social Media 120

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. What are some of the biggest PR challenges travel and lifestyle brands face? I was hired on the spot and never looked back.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

JULY 11, 2015

For example, a travel company would most likely see user engagement with an all-inclusive four-day, three-night trip to Maui than a free iPhone 6. Check out our pitching guide for media contacts and pitching tips! Images: Michael Coghlan ; Stròlic Furlàn (Creative Commons). Instagram suggests a two-month time span.

Instagram 120

Instagram Guidelines Travel Pitching 120

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. What inspired you to get into PR? I have always been someone with varied interests.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Communications Conversations

APRIL 4, 2019

But other types of bloggers also were also regular targets of PR outreach (tech, travel and food to name a few). PR folks were pitching and working with bloggers much like they did media. But the lack of foresight and creativity I see in these comments leave me to believe PR may be missing the boat. Mom bloggers ruled the roost.

Industry 127

Industry Marketing Survey YouTube 127

PRSay

MAY 23, 2019

How everything is derivative, nothing creative out there. One of the attendees had just had a great run with a tried-and-true travel destination story angle — you post a job listing for someone to live at a resort for a year while blogging. Get more media pitching knowledge from Michael Smart here. And now this.

Training 78

Training Travel Media Relations Creativity 78

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

OCTOBER 24, 2022

I love getting creative in the kitchen and entertaining for family and friends. I also love hiking, reading (Stephen King is my guilty pleasure), traveling with my husband and friends, and playing ball and going for walks with my sweet dog Mia. What advice do you have for PR people that want to pitch you?

Meeting 60

Meeting Automotive Transportation Newspapers 60

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Upload a story pitch or news announcement and connect with journalists interested in covering your story. So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. Journos anonymously swipe through to see what might be relevant, then they connect. For your inner MacGyver!

Wireless 120

Wireless Print Hotels Travel 120

Cision

JULY 7, 2015

They can spot a sales pitch a mile off. But it can be hugely beneficial for brands ranging from event planning and travel to brick-and-mortar. You’re looking for ways to provide value to your target customers that won’t come off as a sales pitch but will eventually induce people to invest time and/or money.”. Leverage location.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

JULY 20, 2016

I was living in Cleveland, working as a production assistant at one of the news stations and quickly realized I needed a job in a more creative and exciting atmosphere. Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet. What are the biggest pitching mistakes brands make? Rapid Fire Round.

Leadership 120

Leadership Local Pitching Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. Is your agency team mindful of travel expenses, bringing only the team members who matter most? Ask yourself the questions below to see if your agency is focused on the less tangible aspects of the PR partnership.

Agency 136

Agency Print Course Travel 136

Cision

AUGUST 10, 2016

My four years with BMA exposed me to true agency life, late night creative sessions, big pitches, client demands and earning your stripes. My hobbies outside of work include…working out, cycling, a great bottle of Malbec and traveling. It is where my love of branding started. How can they overcome them? Rapid Fire Round.

Advertising 120

Advertising Advertising Consumer Travel 120

Cision

AUGUST 2, 2016

Basically, you want to pitch appropriate items to the appropriate people at the appropriate times – and if you do this well, you end up building great relationships with the media because they trust you. It’s travel; only because I have a new little one at home. What’s your secret to media relations success? Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. What are some books you’ve read recently? I’m actually in a book club!

Local 52

Local Case Study Nonprofit Healthcare 52

Waxing UnLyrical

DECEMBER 4, 2018

Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Cision

NOVEMBER 9, 2017

I often find myself pitching B2B enterprise clients creatively to lifestyle publications and vice versa. My hobbies outside of work include…learning to cook, trying new restaurants, learning new languages, travel, rescuing cats. I always thought I’d be…A diplomat in Paris.

Journalism 0

Journalism Enterprise Travel B2B 0

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. My hobbies outside of work include…golf, progressive causes and traveling.

Crisis 0

Crisis Reputation Study Social Media 0

Shift Communications

AUGUST 30, 2016

Make sure when you pitch a reporter that you are sharing fresh new research or data. For example, peak travel seasons vary from market to market. With three months to go until the election, it will be important to remain steadfast, creative, and ballsy. It isn’t news to anyone that you have a new app. What is news?

Healthcare 79

Healthcare Local Fashion Trends 79

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 75

Meeting Automotive Media Journalism 75

Beyond PR

FEBRUARY 15, 2018

In this post, we’ll explore how influencers find ideas that excite their audiences, and we’ll discover how PR professionals can successfully pitch sponsored campaigns. Nikita Dragun is a Nyx Cosmetics devotee who came out as transgender a couple of years ago and loves the brand’s creativity and self-expression.

Travel 72

Travel Retail Instagram YouTube 72

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Just this week, United Airlines removed two young female passengers traveling on employee passes. Sometimes the process can be daunting but it doesn’t have to be. The reason?

Airlines 120

Airlines Exercises Fashion Print 120