ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Writing for SEO is standard PR practice. PR writing may not be what you think. Versatility rules. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic. No creative spark . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Beyond PR

MAY 24, 2016

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion. SEO is a beautiful combination of artistic and technical skill that can deliver quality traffic where you want and need it.

SEO 75

SEO Engineering Blogging Content Marketing 75

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 152

Software How To SEO System 152

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Video alongside a tailored pitch, summarising the key details of the campaign is a great way to offer journalists something extra.

Video 62

Video Strategy SEO Engineering 62

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Speak up about problems. And encourage the agency team to do the same.

Agency 223

Agency How To Construction Advertising 223

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. .

YouTube 116

YouTube Brand Branding Video 116

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Dominance of TikTok SEO. As TikTok continues to shape the social media landscape, understanding and utilizing its distinct SEO dynamics will remain a prominent trend in 2024.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. See this earlier post for tips on reactive media pitching. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms. Make the ideas irresistible and reap the rewards, jointly.

Video 160

Video Banking Data Software 160

Buzzstream

MARCH 7, 2024

You may have heard about the now infamous SEO heist.) You can also get creative with this approach. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time. But wait a minute, is all of this new? Shouldn’t we always be writing content in this way?

System 62

System Google Policies Guidelines 62

Presspage

AUGUST 20, 2019

But securing earned media boosts your SEO and builds trust with both your audience and the media. Utilizing a holistic media mix can build your brand’s audience and credibility, and will yield better coverage in the long run: Create and curate a well-designed, searchable and SEO-friendly newsroom. Approaching your media mix.

Media 74

Media SEO Resources YouTube 74

Cision

SEPTEMBER 16, 2015

A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. I’m big on DIY when it comes to press releases , and I’m here to tell you: you don’t have to hire a pro to write press releases, distribute them or even pitch the media.

SEO 120

SEO Web Writing Tools 120

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

5W PR

NOVEMBER 27, 2018

Be creative, but don’t go so far out of the box that you offend or alienate. But Don’t Stop Your Pitches. Journalists and content creators are looking for good stuff to promote or publish this time of year, and you could be the gift that keeps on giving, if you know what to pitch and to whom. And you have some.

Brand 107

Brand Branding Engineering SEO 107

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Talk to Us

eBook 72

eBook Exercises Employee SEO 72

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Cision

AUGUST 11, 2015

An additional tip here: pitch your podcast to someone else’s program. Strozier ( Creative Commons ). Both are essential to submitting your podcast to directories like iTunes and Stitcher and getting it found. Use descriptions, tags and show titles and notes to your advantage. Promotion involves turning to other channels.

Software 120

Software SEO Video Education 120

Barokas

MAY 30, 2017

Press Releases Can Help a Brand’s SEO. Yet, some still argue that press releases are not SEO tools and while national publications do pick up releases from the wire, most are relegated to obscure and hard to access areas of the site that get little to no traffic and fail to rank highly in searches. Reporters Still Want to be Pitched.

SEO 68

SEO Pitching Corporate Tools 68

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. Blogs are easy to share.

Media Relations 136

Media Relations Publicity Media Blogging 136

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

Rock the Status Quo

APRIL 11, 2015

He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic. You could spend years and thousands of dollars on SEO with slow-to-no success, no matter how talented your SEO expert is. So what happened? Good luck ranking. So do you go with PR Management?

SEO 100

SEO Marketing Small Business Google 100

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Her network is huge and she has an incredible level of knowledge and insight about our business. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Beyond PR

DECEMBER 14, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job?

How To 68

How To Media Pitching Creativity 68

Buzzstream

DECEMBER 15, 2021

When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line.

Digital PR 83

Digital PR Data Survey Construction 83

ImPRessions - Crenshaw Communications

MAY 23, 2017

There are several tools and creative ways to get your post read by the audience you’re targeting. This past year we turned our “thankful” post into a “roast” of PR “turkeys,” – mishandled communication opportunities, bad pitches, and so forth. Start with a killer title.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Stephen Waddington

JULY 19, 2022

That said – prior to course, I knew nothing at all about pitching and insights for example, and very little about SEO or joining governance boards. It's early days but what difference has Socially Mobile made to your work and future career? I would probably have to consult her book.

Mobile 142

Mobile Meeting Course LinkedIn 142

Konnect Agency

JANUARY 19, 2021

With a basic assist from CSS, you can modify web templates so they display your brand’s story through its creative content , colors, and formatting. Whether you’re crafting a press release, social post, or a media pitch, holistic branding is integral to a 360 digital marketing approach. Consistency Across Marketing Materials.

Strategy 52

Strategy Marketing Web Tools 52

Konnect Agency

JANUARY 14, 2021

With a basic assist from CSS, you can modify web templates so they display your brand’s story through its creative content , colors, and formatting. Whether you’re crafting a press release, social post, or a media pitch, holistic branding is integral to a 360 digital marketing approach. Consistency Across Marketing Materials.

Strategy 52

Strategy Marketing Web Tools 52

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., SEO is machine-to-machine communication as well. The creative process can’t be automated or scaled well – again, a function of dealing with humans.

Advertising 60

Advertising Advertising SEO Software 60