Communications Conversations

NOVEMBER 24, 2020

Tony Piloseno, an Ohio University senior who worked part-time at a Sherwin Williams was fired earlier this year for creating TikToks where he performed creative paint mixes on the popular social network (read the full story here ). Tons of positive media stories about the brand. ” Oh boy. And surging sales of its product.

Social Media 179

Social Media Viral Company Education 179

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Here are five of the report’s findings on social media’s role in journalism: 1. Pitching Styles Remain The Same.

Social Media 120

Social Media Privacy Journalism Media 120

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Pitch the right person.

Pitching 235

Pitching Print Creativity Blogging 235

Cision

NOVEMBER 10, 2015

The rules for pitching journalists have changed. Gone are the days of the 30-second elevator sales pitch. So how can you gain the media coverage your brand needs through a digital encounter? A: Social media helps you become a known quantity. Journalists tend to follow one another on social.

Social Media 120

Social Media Media Pitching Privacy 120

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. In addition, PR professionals often collaborate with journalists and media outlets to secure coverage for their clients or organizations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Here’s what you’ll be doing: -Develop and main media lists. Monitor and track media; report trends, create reports as needed. Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Help with social media content creation and report. in Public Relations or a related field.

Internal 323

Internal International Communications B2B 323

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Draft social content for my Visit Richfield client. Fun creative challenge each month! 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Like using AMAs. 90% of U.S.

Social Media 121

Social Media Reddit Pinterest Communications 121

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Media moves on Twitter. An updated and current media list is a PR person’s best friend. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. PR people are considered masters of spin and creativity. On the first day of Christmas, my PR team gave to me… a last-minute media interview .

Creativity 296

Creativity Interviews Pitching Meeting 296

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170

Analytics Tools Social Media Trends 170

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Go to Social for Small Talk. Want more media coverage?

Pitching 120

Pitching Report Social Media Measurement 120

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. What you need to be successful is a guidebook to improve your media relations efforts. They’re only human.

How To 279

How To Media Pitching Creativity 279

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. The agency is proactive and creative. When partnering with a big agency, companies forget that it usually means a bigger overhead.

Agency 322

Agency Creativity Strategy Communications 322

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Cision

JULY 7, 2015

With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It Don’t just focus on the person you’re pitching to promote your product; focus on your customers,” he says. Lucas says, “Be creative and deliver something in that contest.”

Guidelines 120

Guidelines Social Media Brand Branding 120

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” What audience can you deliver to the influencers you pitch? Do some research.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

Cision

JANUARY 20, 2016

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Revisit traditional PR tactics to build a better, tighter email pitch.

Pitching 120

Pitching Policies Guidelines Report 120

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Agency relationship Skidz is seeking a creative agency that is prepared to challenge our thinking. We want to be surprised and delighted. We want a pro-active, can do agency.

Pitching 102

Pitching Instagram Agency YouTube 102

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Konnect Agency

AUGUST 22, 2019

At Konnect Agency , we proudly take a unique approach to media and influencer relations – PERSONALIZATION. I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out.

Pitching 73

Pitching How To Instagram LinkedIn 73

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. What is SXSW?

Brand 78

Brand Branding How To Film 78

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. The kiss of death is sending a pitch to editor@yourfavoritepublication.com.

Pitching 120

Pitching Newspapers Writing Local 120

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We vow to stay on top of real-time updates to ensure even better media coverage this year. . Or offer to take a stab at first drafts of bylines, press releases, or pitches.

Writing 310

Writing LinkedIn Social Media SEO 310

Remote PR Jobs

JUNE 14, 2023

A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

Prohibition

AUGUST 16, 2023

Emphasising the significance of a news angle, the value of a good PR pitch, and even something as minor as visual assets play a pivotal role in how a story makes the cover. With many publishers falling in recent years, this leaves us to say will print publishing make a comeback? To stay in the loop, make sure to subscribe!

Print 62

Print Publicity Media LinkedIn 62

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60