Should you pitch a journalist via social media? These 3 journalists say no
Muck Rack
OCTOBER 16, 2018
Should you pitch a journalist via social media? These 3 journalists say no
Building a perfect pitch? The story is in the data
Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?
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Using Social Media to Get PR
PR for Anyone
SEPTEMBER 9, 2021
How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Media outlet that was pitched: NBC4 , Washington D.C.
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Ecommerce for Social Media 2024: Ultimate Guide
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89
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Why Social Shares Are Key to Pitching Media
Cision
AUGUST 15, 2017
” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.
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Pitching the Media – 31 Tips to Start Today
PR for Anyone
FEBRUARY 15, 2023
I’ve put together 31 tips to pitch the media! Identify your target media outlets and journalists. Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Be timely and relevant with your pitch. Make sure your pitch is grammatically correct and well-written.
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6 PR Pitching Pitfalls And How To Avoid Them
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2023
PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. This post outlines six common media relations mistakes and ways to avoid them.
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How to Create a Brand on Social Media ABC10
PR for Anyone
JUNE 22, 2021
How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. So let’s just talk about what is social media?
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Media pitching is harder than ever
Wadds Inc.
JANUARY 26, 2023
If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.
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Pitching the Local Media – Tips from the Pros
PR for Anyone
NOVEMBER 3, 2021
There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. Don’t pitch me the gourmet kitchen with cathedral ceilings. How do you prefer to be pitched? are the best pitch. . .
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The Follow-Up Pitch: PR Tips On Getting It Noticed
ImPRessions - Crenshaw Communications
APRIL 18, 2022
The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. Gone are the days of calling reporters and pitching them over the phone; most prefer a simple email with relevant details. Reply with the original pitch underneath the follow-up note.
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How to Segment Journalists By Social Media Use
Cision
SEPTEMBER 19, 2017
And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Promoters” are all about promotion on social media platforms.
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How to Build a Brand with Social Media
PR for Anyone
NOVEMBER 18, 2021
There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.
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Tracking Media Pitches
PR for Anyone
MAY 22, 2020
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. I use a Google doc for tracking pitches and also keeping track of my top journalists.
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How to Write a Pitch That Will Actually Get Read
ImPRessions - Crenshaw Communications
JULY 1, 2020
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. Are you pitching a feature story or a comment? Personalize your pitch.
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How to Use Social Media to Find PR-friendly Journalists
Cision
OCTOBER 3, 2017
These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.
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Best practices for building a perfect pitch
Onclusive
FEBRUARY 2, 2022
Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.
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195 How Social Media Drives B2B PR
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers.
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How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents
PR for Anyone
OCTOBER 11, 2021
The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. One important thing to note is the media calendar. Here are some pitching ideas: WINTER THEMES. This should spark some pitching ideas.
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Pitching News Today
PR for Anyone
SEPTEMBER 1, 2022
So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. And that’s where media comes in. What are people saying on these media outlets? PR FOR ANYONE. Anyone can get publicity!
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PR Advice For Building Better Media Relationships
ImPRessions - Crenshaw Communications
JUNE 30, 2021
Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.
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4 solid tips for crafting better email pitch subject lines
Agility PR Solutions
SEPTEMBER 13, 2022
In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. The post 4 solid tips for crafting better email pitch subject lines appeared first on Agility PR Solutions.
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Pitch Around Elon Musk and Twitter
PR for Anyone
APRIL 26, 2022
Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! Having you pitch the media. Financial Stories. PR FOR ANYONE.
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The Evolution of Earned Media: Navigating Change
Burrelles Fresh Ideas
MARCH 5, 2024
With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?
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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
Sword and the Script
MARCH 30, 2021
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.
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Social Media and PR – Go Together Like Peanut Butter & Jelly
Cision
MAY 2, 2017
It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.
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6 Simple Ways to Create Better PR Pitches
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Follow them on social media.
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5 Benefits of Media Relations
Landis PR
MARCH 4, 2024
By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.
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107 6 Simple Rules for Email Pitches
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
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What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network
Deirdre Breakenridge
JUNE 8, 2016
Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.
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Tech PR Tips To Pitch Media Like A Boss
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2018
Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Pitch a story – not your client.
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Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?
Garrett Public Relations
MARCH 18, 2020
One question I see coming up a lot is – can I pitch the media my non-virus related news? The post Media Pitching in the Age of Coronavirus – Should We? As we navigate these uncharted waters together, PR pros, we have questions. As fellow public […]. Or Shouldn’t We?
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Campaign Round Up – Our Favourite Recent PR and Social Media Campaigns
Prohibition
JULY 19, 2022
We’ve been keeping our eye out for some exciting, stand-out campaigns over the last couple of months, and have compiled a round-up of those that have caught both our, and the UK medias, attention. It generated lots of engagement on social media and was also picked up by most news outlets. ??Boris How to pitch to journalists .
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110 PR 101: How to Pitch Fashion Bloggers
Cision
AUGUST 28, 2017
Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch? Know Who You Are Pitching.
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Do’s and don’ts to avoid having your pitch mocked on Twitter
Agility PR Solutions
OCTOBER 18, 2020
Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens when a reporter takes to their timeline to […].
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What You Need to Know About Media Relations Today
PRSay
OCTOBER 4, 2021
With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.
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Pitching Talent and Celebrity Booking With Patrick Lambert
Cision
OCTOBER 7, 2016
We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.” Pitches that are long or oddly formatted really hold them back. Can you be pitched via these channels?
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Be The Signal, Not The Noise On Social Media
Cision
NOVEMBER 23, 2015
Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.
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14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media
Garrett Public Relations
JANUARY 19, 2020
The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
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215 Journalists Less Skeptical, More Reliant on Social Media
Cision
JULY 27, 2015
Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Here are five of the report’s findings on social media’s role in journalism: 1. Pitching Styles Remain The Same.
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Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report
PRSay
APRIL 24, 2020
When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds. Photo credit: shutterstock.
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Pitching 101: How to Pitch a Holiday Gift Guide Blogger
Cision
JULY 13, 2017
But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.
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Infographic: How Journalists Use Social Media in 2016
Cision
SEPTEMBER 20, 2016
Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience.
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5 PR Pitching Tips from a Former Journalist (Who Now Works for PR Firms)
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. While I still don’t know the secret to getting a reporter to politely reject a pitch (rather than flat out ignore it), I do know what it takes for an editor to say “yes” to a story idea.
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