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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

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How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Lots of resources are out there to guide us on our creative journeys.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Best Practices Featured Storytelling xpotomac

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

The software company recently announced that it left millions of Creative Cloud subscribers’ information unsecured for roughly a week, potentially exposing their emails, member IDs and other information. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts.

11 creative ways to pump up your content marketing game

PR Daily

Measuring it. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.]. Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day? Writing 21 to 54 blog posts can increase your company’s website traffic by 30 percent. Coming up with fresh, new and exciting ideas for your organization isn’t easy.

Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. As more and more marketers work with creative professionals and teams within their organizations—including designers, editors and other creative leads—it’s important to understand how best to make your teams work together to achieve your goals. How can communicators of all stripes help the marketing creatives they work alongside? The creative brief.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

You can take a page from Hotel.com’s playbook by offering creative ways to alleviate consumers’ pain points, whether it’s through offering ways to dream of future vacations or through resources that make staying at home/working from home easier and more comfortable. MEASURED THOUGHTS .

4 ways OKCupid handles media relations during COVID-19

PR Daily

At the core, all communication and media professionals are storytellers,” Kaye says. You don’t have to send hundreds or thousands of survey questions to get data that supports storytelling effort. Lean on creative assets and share them on your owned social channels for maximized exposure.”. COVID-19 Crisis Communications External Communications Measurement Media Relations PR Industry Research Social Media Storytelling Visual & Video Communications Writing & Editing

7 steps to accelerating your writing

PR Daily

Ask a bunch of journalists or professional writers how many words they can produce in an hour, and you'll get a dog pile of half-answers and creative guesses. Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. A third said: "I—or anyone—can write crap as fast as I can type…" (I don't think she realizes how many people struggle with producing a crappy first draft, for all the reasons I outline here.).

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. I’m hoping 2020 is the year we can back away from quantity as a measure of quality, and focus on creating deeper and more meaningful relationships with the audiences that gather around our message.”—

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

MEASURED THOUGHTS. Consider taking this tack or employing another creative way to pitch a competition in the future. We asked what you consider the biggest measurement myth that challenges your efforts to prove ROI, and nearly 45% of you said believing you can’t prove PR wins remains a top obstacle. Roughly 21% said the myth of data not lying is a stumbling block, while 18% said believing key performance indicators don’t matter can stunt measurement efforts.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

MEASURED THOUGHTS. The creative effort is a great example of a way you can reinvent an an event, holiday or happening that’s no longer happening during the pandemic. In addition, one survey participant will be randomly selected to win a complimentary ticket to PR Daily’s Media Relations & Measurement Virtual Conference. Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.

7 PR lessons from ‘Hamilton’

PR Daily

It’s what drives him to write, fight for justice, defend his clients and build the nation to match his vision. Not throwing away your shot means taking some calculated risks, combined with creative problem solving and careful preparation. Make sure you put your money where your mouth is by donating to organizations that support the causes you highlight, and outline a plan with specific goals, such as increasing your workforce’s diversity to attain a measurable benchmark.

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Dickies embraces ‘digital-first’ approach in global campaign

PR Daily

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world. Video has become an essential storytelling asset for companies of all stripes, as captive audiences voraciously seek and consume online content.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. MEASURED THOUGHTS. Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more. Hello, communicators: .

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

NBC News reported : “We believe that this moment calls for a direct discussion about racism to help children grasp the issues and teach them that they are never too young to be ‘upstanders’ for themselves, one another, and their communities,” said Kay Wilson Stallings, executive vice president of creative and production at Sesame Workshop, in a statement. MEASURED THOUGHTS. Only by setting measurable goals will you be able to build trust on this issue.

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A slew of PR pros share what they do for a living

PR Daily

Write and create content for internal and external audiences about my company.”. “I Write for businesses.”. I write and post content for our customers and our employees to teach them about our company, products and vision.”. “I I write and distribute press releases and get executives in front of the media.”. “I I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Make sure your measurement choices reflect that, so you can get an accurate picture of your success. MEASURED THOUGHTS . Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

The effort is a creative way to help consumers “travel” during COVID-19. Don’t be afraid to get creative when adjusting your efforts throughout the pandemic. MEASURED THOUGHTS.

9 ways to climb a shaky career ladder

PR Daily

Stay creative. It will be defined by being digital, mobile, measurable and engaging—in terms of reaching stakeholders and in delivering compelling content.”. Level up your storytelling. In return, we were able to spend time with the animators and storytellers.

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Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

PR Daily

MEASURED THOUGHTS. About 13% turn to Creative Commons licenses, so don’t forget to check out Google’s Image Search changes.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

The organization has called off its yearly event celebrating creative advertising and marketing efforts, announcing it will instead take place June 21-25, 2021. We realise that the creative community has other challenges to face, and simply isn’t in a position to put forward the work that will set the benchmark. A creative campaign that used a popular song to teach people life-saving skills. MEASURED THOUGHTS.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

The electric car company says it expects to resume operations next month , but carefully outlined necessary measures until then, including furloughs. Many organizations will still be hiring employees during the lockdown, and that will require HR and communicators to get creative. Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter.

Print? Really? Here’s why it’s a smart option for marketers

PR Daily

It allows more frequency and, via specific tracking, can provide more measurable results. This goes back to the messaging, the visual and/or the creative nuances of the campaign, and to making sure you’re positioning your brand in a way that’s appealing to the regular reader and the influential—keeping in mind the latter is a key part of your audience. Branding Content Marketing Marketing Media Relations PR PR Industry Storytelling Writing & Editing

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Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

The pandemic has forced many individuals and organizations to get creative as they stay at home. MEASURED THOUGHTS. Instagram’s founders, Kevin Systrom and Mike Krieger, launched a website to measure the state-by-state spread of COVID-19 in the U.S., Also: Instagram founders’ website tracks COVID-19’s spread, Facebook launches ‘care’ emoji reaction, celebrities make ‘quarantine wine,’ and more.

How small nudges can change the world

PR Daily

It’s important to remember that creative strategies are only half the battle. That matters especially in an era when results are avidly tracked and measured. Branding External Communications Media Relations PR Industry Social Media Storytelling Visual & Video Communications Writing & EditingMany communicators are hoping to make a difference in their community, whether through education or persuasion. Here’s how small steps can lead to big picture progress.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

In a blog post, Microsoft wrote : The new tools are available through Editor in Word, Editor in Outlook and a new Editor in the browser extension, which will allow users to catch mistakes and write more confidently when crafting social media posts or communicating elsewhere on the web. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

MEASURED THOUGHTS. Employees are crucial to any organization, and communicators have had to exercise creativity along with engagement strategies to keep members of their workforces connected to one another and the organization’s mission.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. Register here to learn about data-informed storytelling from Kaye as well as speakers from AdCouncil, Twitter, AMEC, Forbes, CHG Healthcare, Southwest Airlines, Twitter and more. MEASURED THOUGHTS. The effort is a creative way to combine crowdsourced content with a CSR effort.

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Dunkin’ franchise owners create contest to spur creative messages to customers. When store owners in Massachusetts learned workers were writing positive messages on cups for drive-thru consumers, they decided to turn it into a contest. The coffee chain is working toward reopening 90% of stores by June 1, but the measures aren’t enough for some employees. Here’s a roundup of the week’s crisis communication news for communicators.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. Register here to learn about data-informed storytelling from Kaye as well as speakers from AdCouncil, Twitter, AMEC, Forbes, CHG Healthcare, Southwest Airlines, Twitter and more. MEASURED THOUGHTS. Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more.

Gap to shut 350 stores by 2024, Burger King tests resuable packaging, and Girl Scouts chapter launches ‘anti-racism’ patch

PR Daily

s headhog population has dropped 98% in the past 68 years —the effort shows the power of creativity when sharing such messages. MEASURED THOUGHTS. Along with social distancing and other safety measures, many states are requiring facial coverings inside businesses and more.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

The suites are part of the travel company’s New Year’s campaign, which also includes 20 prizes of $2,020 to the most “creative and inspirint travel-related resolutions” and accommodation advice to fulfill your goals for the year: Last chance: tweet us your 2020 #NewYearsResolution by Jan 10th for the chance to win $2020! We'll be selecting the 20 most creative & inspiring travel-related resolutions to win $2020 and make them happen in 2020. MEASURED THOUGHTS.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. MEASURED THOUGHTS.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

MEASURED THOUGHTS. The BBC reported : “At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Good morning, PR pros: Measurement can greatly help communicators looking to prove ROI—and LinkedIn is offering its marketing partners more data and insights on targeted audiences and industries. You can see information on top topics and audience behaviors, as well as current industry trends and better performance measurement on campaigns on the platform. MEASURED THOUGHTS.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

MEASURED THOUGHTS. The New York Stock Exchange’s head of social media, Matthew Kobach, shared the following guideline for outstanding tweets, following a conversation with “The Writing Guy” David Perell : Cheatsheet for writing better tweets: • One idea per tweet • Write for clarity first • Write for wit second • Delete superfluous words • Use analogies when possible • Bad formatting can ruin a great tweet.