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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story.

Strategy 287
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Why Human Analysis is Key to Powerful PR Measurement

Burrelles Fresh Ideas

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

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How to Plan for the Success of Your Earned Media Strategy

Cision

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244
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9 Strategies for Building a Winning Professional Brand

PRSay

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Call it a professional brand strategy if you will. Your goals should be specific, measurable, achievable, relevant and timed (SMART). As a creative or technical wunderkind? Do your SWOT.

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What is Media Mix Modeling – And Why Should You Care?

Onclusive

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era. We didn’t get here through convention.

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What is Media Mix Modeling – And Why Should You Care?

Onclusive

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221