Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative?

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 118

Technology System Tools Government 118

Konnect Agency

FEBRUARY 7, 2022

Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events!

Agency 59

Agency Creativity Examples Conference 59

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. The Convince & Convert blog ( @convince ): Headed up by company president Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Unless you are leaking major news that impacts stock prices.) People need to laugh, especially when the news is constantly terrifying or at the very least disturbing. Sometimes I do, but mostly I just read a lot. Make people laugh—and don’t be boring.

Communications 40

Communications Measurement Employee Course 40

Konnect Agency

FEBRUARY 7, 2022

Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events!

Agency 52

Agency Creativity Examples Conference 52

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Their unbiased approach makes them highly influential.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Efficient marketing execution and measurement. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line.

Marketing 168

Marketing Employee Content Marketing Training 168

PRSay

AUGUST 25, 2017

Not a tidal wave yet, but enough reverberation to lead forward-thinking companies to become intentional, creative and strategic about incorporating diversity and inclusion (D&I) into the business model. That’s the good news. percent are Black or African-American, 5.4 percent Asian and 3.3 percent Hispanic or Latino.

Measurement 106

Measurement Meeting Resources Creativity 106

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.”

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Next, where do you get pop culture news? Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. If there’s ever been a time to learn how to build your own audience for your company…it’s now. Those five categories are: Consumption metrics. Or is everyone saying the same things?

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 63

Pitching Analytics Enterprise System 63

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right? ” Paul: That’s interesting.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Tracks include content strategy, core content concepts, future of content, and content management and measurement. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52

Journalistics

JANUARY 27, 2016

Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Here are a few examples: Nike: To be the number one athletic company in the world. Image Credit: “ Planning ” by Johannes Lundberg / Flickr Creative Commons). How do you measure the value readers get from your blog posts?

Blogging 58

Blogging Strategy How To Writing 58

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! As always in good company with the Tinu and the others.

Blogging 85

Blogging Facebook Twitter Measurement 85

Journalistics

JANUARY 27, 2016

Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Here are a few examples: Nike: To be the number one athletic company in the world. Image Credit: “ Planning ” by Johannes Lundberg / Flickr Creative Commons). How do you measure the value readers get from your blog posts?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

AUGUST 4, 2016

Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. Use the video option to tease upcoming product launches or company news. Start with listening.

Social Media 40

Social Media Pinterest Media Marketing 40

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. Now you see it, now you don’t. Campaigns will come and go. Thatll be totally cool."

Facebook 93

Facebook Twitter Nonprofit Social Media 93

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Image: striatic via Flickr, CC 2.0

Policies 86

Policies Twitter Facebook Writing 86

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. Pixels (px): The term used to measure image dimension. Guest Post by Alicia Lawrence. Stop making excuses.

Web 77

Web Pinterest Creativity Print 77