Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. Ralph Waldo Emerson. Ronn Torossian. Dale Carnegie.

Communications 158

Communications Radio Sports Social Media 158

5W PR

SEPTEMBER 27, 2019

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. It often encompasses writing stories about clients who have benefitted from the organization’s services and putting together the nonprofit’s newsletter. Another area that they tend to focus on is media relations.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

OCTOBER 11, 2022

I tried making up for the poor camera quality by getting creative with my shots. How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. Make sure the story is a current topic and is a story that will relate to our viewers.

Automotive 63

Automotive Meeting Media Journalism 63

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Pro Tip : Be like Anna Zeck of 10 Missions Media (which produces FenderBender , Rachet+Wrench and other automotive journals) and ask yourself, “What can the reader learn from this? What is the takeaway?” I also look for timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years.

Education 107

Education Course Nonprofit Resources 107

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. It’s possible that PR or marketing staff would be tempted to get “creative” as an easy way to get press, but our hope is that legit news sources will keep everyone on the straight and narrow.

Trends 120

Trends Mobile Video Film 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive.

Meeting 74

Meeting Automotive Media Journalism 74

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. Anyone can create content, blog and launch a new social media page. Challenging, true, but very fun.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed.

Meeting 78

Meeting Automotive Media Technology 78

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Bad Pitch Blog

DECEMBER 15, 2014

Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened. I''m creative! But you should know that people are composing auto complete song lyrics and getting robots to write fiction. I''m a strategic thinker!

Newspapers 77

Newspapers Customer Service Google Journalism 77

The Resolution Blog

JUNE 25, 2015

Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. We can be sure of seeing a change in how the media operate. We can be sure of seeing a change in how the media operate. 1 tactic, media relations? The good news is help is at hand.

Google 120

Google Analytics SEO Comparison 120

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? .” Thank you so much for the opportunity.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Beyond PR

NOVEMBER 10, 2016

And although communication is the one skill every public relations professional must have, we’ve all been guilty of missing the mark one time or another. However painful it is to admit, the reality of media relations is that you can’t control everything. Targeting your media outreach isn’t a new concept.

Media 77

Media Pitching Resources Media Relations 77

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. (written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. I love theater, good writing, tennis and skiing.

Communications 50

Communications Marketing Internal International 50

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Communications Conversations

MAY 30, 2018

Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. Betsy Andersen.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Marketing turns to creative to stand out from the clutter .

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. The Aesthetics of Text: Writing Readable Blog Posts. You need creatives to bring flair and polish. 5) You don’t promote your product enough.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 40

Blogging Analytics Google Writing 40

MaccaPR

APRIL 12, 2016

Sure these folks can all write. And yeah, they have good media skills. Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ Get It in Writing. Owner and Founder of Lola Red Public Relations, Minneapolis. “ They can put a great plan together. Jorg Pierach.

Travel 48

Travel Exercises Corporate Internal 48