Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video.

Video 153

Video B2B Film Marketing 153

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Yet, Erik’s perspective isn’t only limited to journalism.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Of course, I am making some assumptions here. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. In other words, something very unusual. Palomino wins this round.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.

Blogging 86

Blogging Writing Facebook Twitter 86

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Download the report! Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Then a guy from America came to interview me. The first difference is that social media is interactive. I said, "Sure."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. 11 Steps to Effectively Managing a PR Crisis. What Not to Do in a Crisis!

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Tom Pick | Webbiquity LLC. 29: Tom Pick of Webbiquity. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Wafted straight into the sunset, did Evening. A nice enough chap, but I’ll tell you something. If you haven’t seen it, I highly recommend it.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. As a result, some terrifically creative and, at times, hilarious, things happened.

Twitter 107

Twitter Analytics Community Facebook 107

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure.

Survey 99

Survey Media Relations Corporate Communications 99

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? To get started, listen to this interview Joe did with Eric a few months ago (and I wouldn’t have met Joe had it not been for Amplify, and now he’s becoming a good friend and someone I rely on for advice).

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. You didn’t know how to measure success. Then understand how to measure revenue that comes in from the campaign first.

How To 66

How To SEO Content Marketing Data 66

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. Identify your Metrics/What Measurement Matters. Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares). Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

MAY 2, 2017

I think both sides bring a lot of skills to each that can make the individual practices better: PR (broad view of the big picture and great words) – marketing good view of the customer story and a stronger history of measurement models (ROI and KPIs). Boots on the ground interviews with PR, marketing, sales leaders.

Corporate 61

Corporate Communications LinkedIn Agency 61

Prohibition

AUGUST 4, 2021

The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 12, 2010

Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). .&# ) I’d been wondering what theme to give today’s weekly roundup.

Writing 60

Writing Measurement Tourism Twitter 60

PR Fuel

MARCH 17, 2020

SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. Closing, Your Name].

Publicity 67

Publicity Small Business Advertising Advertising 67

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 9, 2010

Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. "Keep It Simple" On The Web! But the point of the assignment, and of grad school in general, is to get our hands dirty, make mistakes and hopefully learn from them. Keep it as simple as possible. These fine folk did: Jan.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with. These fine folk did: Jan.

Reputation 73

Reputation Measurement Social Media Tourism 73

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Learn their approach to strategy, operations, measurement, staffing and more. Find show notes at [link]. 14) John Jantsch. Duct Tape Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120