Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Wadds Inc.

OCTOBER 5, 2023

At the CIPR International Maggie Nally Lecture this week, United Nations (UN) Under-Secretary-General for Global Communications Melissa Fleming provided insights into communicating accurately and effectively in the digital age. She aimed to humanise the crisis through first-person storytelling.

Communications 98

Communications Crisis Social Media Storytelling 98

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. About Barbara Rozgonyi, Creative Visionary. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. A key component of stellar media relations is knowing what stories to pitch and to whom. Value relationships, not just contacts or stories.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. The thinking solidly supports the fact that dated brands don’t compete. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Follow them on social media. Realize you have to be smart and creative, and work hard to earn their attention. We reach them directly on social media or through gatekeepers.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Goals, channels and metrics for internal comms.

Survey 81

Survey Corporate Communications Financial 81

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. What We Talked About on Growing Social New. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. Not in the traditional way you might think about spokespeople–more in a social way. These are the storytellers of 2017. And, they have the skills required for many social stories in 2017.

Social Media 68

Social Media Trends Radio Media 68

Shift Communications

OCTOBER 29, 2015

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). In fact, broadcast media like the NFL Network and Bravo have supported Live TV through using their audiences’ content on their broadcast shows in order to actively engage with them, in real time.

Social Media 60

Social Media Media Tourism Guidelines 60

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. Each account is very different from the other, so I am constantly learning about new topics and new media outreach strategies. Each account is very different from the other, so I am constantly learning about new topics and new media outreach strategies.

Storytelling 69

Storytelling Internal International Instagram 69

PRSay

MAY 24, 2019

We’re visiting all of our members on a statewide road trip called the #OhioWorksHere Tour, promoting the industry and sharing our adventures with the public through our social media hashtag. Any tips for how other organizations can use social media to include travel and tourism in what they do?

Tourism 111

Tourism Travel Social Media Instagram 111

The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors.

Agency 68

Agency Internal International Storytelling 68

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Circulate internally. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

OCTOBER 29, 2019

For the best results, you’ll want a group of talented writers, editors, photographers, videographers and social media coordinators working in conjunction. who trusts your team of talented creatives to do their jobs and achieve results. You’ll also want to try to find your own Lorne Michaels (good luck!)

Television 111

Television Writing Storytelling Video 111

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. The communication industry stood out to me because I enjoyed the freedom of creativity and also wanted to be a person who can build a bridge between people, companies and countries. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture.

Fashion 36

Fashion Storytelling Web Internal 36

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Radu described how he’d needed to get to grips with a wide range of tools and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 7, 2016

You see this often manifest itself in social media. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. It’s really all about storytelling, which we communication professionals do every day.

Education 227

Education Writing Pitching Groups 227

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. They’re what journalists call human interest stories.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively.

Sports 113

Sports Travel Television Agency 113

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Any organization that fights for social justice and equality would be a great fit for her. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

PR Conversations

JANUARY 29, 2016

These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40