ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. Conventional wisdom says we should all read and write more to improve skills. In other words, Write or Die. We like Hemingway. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Waxing UnLyrical

JANUARY 26, 2012

Not necessarily infographics, though there are some great ones out there, but give me a great cartoon, and I’m hooked. But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Ken does great videos (particularly this one ).

Creativity 74

Creativity Exercises Infographics Small Business 74

Solo PR Pro

OCTOBER 18, 2022

That’s one reason why we provide services such as graphic design, data visualization and video. We offer everything from strategic communications to public relations, marketing, branding and creative services. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

SEPTEMBER 9, 2016

When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Critical Mention

FEBRUARY 10, 2018

Creativity matters . There are more ways than ever to be creative in PR. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. Barnum and his ability to spin tales that the media—and the public—ate up. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Critical Mention

NOVEMBER 6, 2018

Write for your target audience. As a business, you sell your products or services to various demographics, but when it comes to your brand’s story, you’ll want to make sure you’re writing it in a way that’s going to resonate with your customer base in addition to your target audience. Use video formats. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

Cision

JUNE 18, 2015

If you can write content for that person based on that reason, you will see social engagement increase. Write concise, clear pitches to key media contacts. If you can discover who they are and develop a relationship with them, you’re more likely to have them share and write about your content and product or service.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Cision

APRIL 16, 2015

Write down your objectives. Is your story best told through video? Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. In the case of an infographic, you can use different design principles for different effects. Determine your objectives.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. You can include other media, such as videos and images to make your blogs more interactive. Infographics are another great tool to use to break up your written content. Blog About It.

Social Media 66

Social Media Media Mobile Infographics 66

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them.

Communications 120

Communications Telecommunications Infographics Video 120

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

APRIL 14, 2021

Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. “Pay-per-click will also likely go up for social media ads.”

Privacy 96

Privacy Google Advertising Advertising 96

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

SEPTEMBER 24, 2015

In traditional writing, you can lay out expectations in the introductory paragraph. Use photos and videos. Add other content as needed, like infographics, product descriptions or audio files from a podcast. Images: Joi Ito , Pen Waggener , ( Creative Commons ). Use subheadings to add context to the title.

SEO 120

SEO Google Infographics Creativity 120

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 90

Survey How To Reddit Pitching 90

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. As the interviewee, if you have details or assets such as photos or videos to support the reporter’s story, reach out and provide what you have. Check out this infographic for a helpful checklist!

Interviews 120

Interviews How To Media Infographics 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Case studies. Generators/Calculators. Assessments. Wrapping up.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

MARCH 15, 2019

You can repurpose existing HR content —brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Do visual assets need to include certain colors?

Company 105

Company Pitching System Interviews 105

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Solo PR Pro

AUGUST 15, 2017

Today, PR professionals spend as much time sourcing or creating visuals as they do writing content. She warned that even if the content is released under a Creative Commons license it may not be safe to use, as third parties upload stolen pictures and videos. It makes sense given the impact of images.

Infographics 49

Infographics Course Conference Social Media 49

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 93

Banking Content Marketing Examples Industry 93

Beyond PR

MARCH 23, 2016

Words convey: Whether it’s an article covering new product features, an ebook about your industry’s latest trends, or a cute cat video, the first requirement of a great content experience is providing quality information that delivers on your headline’s promise.

Video 40

Video eBook Viral Infographics 40

Beyond PR

JUNE 16, 2016

The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. Every press release you publish should include a photo or video. They’re designed to tell a story – your story. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

AUGUST 16, 2016

Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. From SlideShare and infographics — to podcasts and videos, the opportunity to repurpose and extend the shelf-life of existing content are limited only by creativity.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.”

Marketing 43

Marketing Mobile Engineering Technology 43

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. Concise, substantive writing goes a long way in the attention-deficit-driven world of social (SQUIRREL!) 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition?

Infographics 98

Infographics Energy YouTube Mobile 98