Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Agility PR Solutions

JANUARY 23, 2019

Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift. The firm’s new report finds that all but some of the youngest consumers […].

YouTube 99

YouTube Facebook Creativity Social Media 99

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

5W PR

NOVEMBER 23, 2021

07 percent for Facebook. Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content.

Instagram 158

Instagram Publicity How To Social Media 158

Public Relations Sydney

MAY 22, 2017

While there isn’t necessarily anything wrong with this, sometimes it’s important to take a step back from the frequent influx of Facebook notifications, text messages and reminders in order to benefit your health and well being. The post 3 benefits of slowing down and finding a creative outlet appeared first on Public Relations Sydney.

Creativity 65

Creativity Facebook Technology Publicity 65

5W PR

OCTOBER 24, 2019

In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages. These enhancements and additional features are designed to help streamline business operations on Facebook as traffic ramps up for the holiday season.

Facebook 60

Facebook Tools Advertising Advertising 60

5W PR

MAY 6, 2019

Publicizing news, blog posts, articles, and other content, typically the firm’s own content. ? These actions don’t require much creativity on the user’s part and miss out on a host of ways Twitter can be best utilized for PR. Twitter lists can be public or private, depending on the nature of your work. Pitching to journalists.

Twitter 68

Twitter Tools Publicity Pinterest 68

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Whether it’s the “old standbys” like Facebook and Instagram, or relative newcomers like TikTok, social channels will play a huge role for sales and marketing professionals in 2022. It will revive contextual advertising and give rise to new data targeting tools.

Trends 385

Trends Employee Viral Advertising 385

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Shift Communications

MAY 25, 2017

How will machine learning affect the public relations industry? How Machine Learning Impacts Public Relations. Consider how these two categories of machine learning will impact public relations. What is Machine Learning? Let’s first begin by defining what machine learning is. We send 42 billion messages per day on WhatsApp.

Publicity 130

Publicity Instagram Customer Service Software 130

Prohibition

JANUARY 2, 2018

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising. Clearly then, there are major implications for any brand advertising on Facebook. Is there reason to panic? Probably not.

Advertising 48

Advertising Advertising Facebook Creativity 48

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok’s users, however, don’t seem concerned. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Spec out your slice of the Facebook B2B audience and target it directly. b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

DECEMBER 24, 2019

“Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year),” according to a survey of reporters by Muck Rack. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. 9) Senior marketers expect budgets to grow.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Copenhagen, the capital city, is considered a global hub for green technology, design and innovation, offering numerous opportunities for creative entrepreneurs and businesses.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The benefit is a direct and sustained relationship with publics.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Flack's Revenge

DECEMBER 20, 2018

Is Facebook still a good place to invest in social media marketing? And Facebook, long the Goliath in the social world may be cruising for a bruising. Recent stats from PEW Research show 49% of Facebook users aged 18-29 (many of our clients’ most coveted demographic) have deleted the FB app from their phone in the last year.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

JANUARY 22, 2024

Platforms like Facebook, Instagram, and LinkedIn offer sophisticated targeting option͏s, al͏lowing advertisers to reach their ideal audience with precision. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content.

Advertising 78

Advertising Advertising Exercises Measurement 78

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

Facebook 48

Facebook Video Groups Creativity 48

Wadds Inc.

OCTOBER 5, 2023

United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. She remains convinced that public relations professionals can positively change the world with facts and aspirational messaging.

Communications 98

Communications Crisis Social Media Storytelling 98

5W PR

MAY 2, 2023

Facebook Facebook offers various tools for companies to promote their products or services, such as sponsored posts, ads, and groups. These tools can target specific demographics using Facebook’s capabilities. With its large user base, Facebook is an important platform for companies to advertise on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. Weshould get creative with tactics. Many focus on specific areas like channels or identity. Think outside the B2B box.

How To 241

How To Advertising Advertising Data 241

5W PR

FEBRUARY 22, 2024

Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Content tailored to individual preferences is rising.

Media 78

Media YouTube Transportation eBook 78

Buchanan PR

MARCH 14, 2024

TikTok’s unique algorithm and creative functionality have empowered influencers to create content with unparalleled engagement rates – a goldmine for brands targeting Gen Z and Millennials. of brands), Facebook (used by 42.1% The post How a TikTok Ban Could Impact Influencer Marketing appeared first on Buchanan Public Relations.

Marketing 69

Marketing YouTube Instagram Strategy 69

Onclusive

MAY 31, 2018

When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.”

Crisis 191

Crisis Data Software Privacy 191

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. This latest release from Critical Mention allows users to: Ad-hoc search public Instagram accounts. View Instagram post type, language, follower count and publicity values.

Instagram 156

Instagram Industry Media Analytics 156

The Proactive Report

JUNE 18, 2021

However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. Of course those things have to occur. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? Spaces are public, so anyone can join as a listener, including people who don’t follow you. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture.

B2B 405

B2B Social Media Media Instagram 405

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. We will drop opportunities to be featured in top-tier publications daily!

Publicity 52

Publicity Video Pitching Google 52