Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Shift Communications

MAY 22, 2017

One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. The Data Science Shortage. Data science faces an enormous labor shortage. Machine Reading. pic.twitter.com/1J56jGan10.

Publicity 166

Publicity Analytics Data Advertising 166

Stern + Associates

DECEMBER 8, 2022

If you’re a public relations (PR) or marketing professional, you’ve probably heard of ChatGPT , the recently opened AI-powered chatbot built by OpenAI that’s taking the world by storm. What are the benefits of using ChatGPT for PR and marketing?

Blogging 62

Blogging Technology Writing Customer Service 62

Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. The model can be used to generate press releases, product descriptions, and other types of marketing materials quickly and easily. There’s no question that it could change the way we work.

Automotive 80

Automotive Training Customer Service Data 80

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Figure out what it’s about (marketing, sales, customer service, elephants?). Data-Driven Insight.

Analytics 200

Analytics Energy Google Data 200

Cision

OCTOBER 10, 2015

But what happens when brands don’t pay attention to what’s being said about their products and services online? They lose their customers. Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it.

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

Social Media 120

Social Media Real Estate Media How To 120

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. TVEyes was the first to offer podcast monitoring.

Instagram 138

Instagram Technology Resources Employee 138

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. Today, when you get ad through approval and into market…your job isn’t done. You can’t just spend your way to success in social media advertising.

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time.

Brand 120

Brand Branding Employee Social Media 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Turn data into insights.

Media 120

Media Social Media Community Measurement 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Think of it as using social media to find and cultivate potential customers interested in your offer. Access to a Vast Market.

Social Media 86

Social Media Media Mobile SEO 86

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. Yet in the near future, cognitive computing will be able to harness the power of structured and unstructured data by analyzing and producing information in novel ways.

Software 83

Software Technology Knowledge Base Creativity 83

Sword and the Script

FEBRUARY 11, 2017

Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

The Resolution Blog

MAY 7, 2019

How does the machine then start to make decisions to analyse that data and figure out what needs to be done next and then go and actually do it? which is used to understand the context of basic data points and then stitch them into a story?—?is Do you find that the technology used in the workflow varies in different markets?

Technology 120

Technology Analysis Data Tools 120

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay?

Community 95

Community Communications Case Study Customer Service 95

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. Medium: Learn enough about the areas of marketing outside your core expertise that it helps you do better work. I''m a strategic thinker!

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

JULY 2, 2019

“Q4 is excited to offer Business Wire’s services and together we look forward to delivering significant value to our clients,” said Q4 CEO Darrell Heaps in a press release. Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence.

Trends 60

Trends Media Report Technology 60

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. And it takes time to look at the data you have, even if it’s limited, to figure those out.

Case Study 40

Case Study Study Training Small Business 40

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals?

Community 28

Community Agency Internal International 28

Prohibition

JANUARY 24, 2022

Product recalls, data breaches, workplace injuries, bankruptcies, and other workplace crimes such as sexual harassment are all examples of instances where crisis communication is used. Prohibition PR specialises in custom-created, on-site training programmes. Finally, keep in mind that you can’t talk your way out of a problem.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure.

Measurement 40

Measurement How To Analytics Customer Service 40

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. It comes down to every customer service interaction. A lot of the work in risk management depends on data points from the past, let’s say. Follow Chris on LinkedIn. Talking Points. The reputation and risk landscape| Jump to text. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78