Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. AI can augment their creativity and intuition, allowing them to work more efficiently and effectively.

Social Media 130

Social Media Measurement Tools Data 130

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis. Bring it on! The post The best from Firefly in 2020 appeared first on Firefly.

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Sword and the Script

MARCH 28, 2023

Can’t automate authenticity “AI will change the workload for PR practitioners and allow them to focus their efforts towards relationship building and more strategic, engaging and creative work. That’s where our creative sparks have been honed. It’s unlikely that PR professionals will be replaced by AI in the next decade.

Software 132

Software Technology Creativity Crisis Management 132

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. Is there one? is often “It depends.”

Crisis 92

Crisis Marketing Healthcare Resources 92

Prohibition

FEBRUARY 25, 2021

How can you prevent an influencer marketing crisis? It is essential for all organisations to protect themselves from this kind of crisis, as it is something that can have serious implications and can be avoided if the appropriate steps are taken. Our work is creative, engaging and delivers real ROI.

Crisis 62

Crisis Marketing How To Advertising 62

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. BIGfish Communications. Take risks. Make a Difference in the world. Collaborate. Identity PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. And this will not be because advertising agencies are bad, or colleagues there are not creative. But I want to put aside the business part and look at the creative part. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Does your company have a stake in the current opioid crisis? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

MAY 13, 2019

By the time you’d detected a surge in negative sentiment, the crisis would already be well underway. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. Imagine: a brand like Starbucks averages over 63,000 daily mentions!

Training 399

Training Video Analysis Data 399

5W PR

AUGUST 14, 2023

This misconception undermines the strategic thinking, creativity, and specialized skills required for successful career opportunities in public relations. They have a deep understanding of media landscapes, digital communication trends, crisis management , and stakeholder engagement.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living? The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control.

Writing 192

Writing Communications Marketing B2B 192

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Wear cloth face covers. Hold virtual meetings.

Employee 189

Employee Skype Meeting Nonprofit 189

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e Join the resistance! Merriam-Webster.com.

Communications 52

Communications eBook System Corporate 52

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. I had a career identity crisis before I even started!

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis. Catherine explores how the crisis might result in reform in areas of the economy, society and government. It plays tricks with the mind.

Transportation 84

Transportation Government Community Facebook 84

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Waiting to choose a spokesperson halfway through a crisis will cause just as much confusion for those following along.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. Give the media something different – something that is fun and outside of the box.

Pitching 130

Pitching Television Trends YouTube 130

Cision

NOVEMBER 15, 2015

If you don’t, you could end up with a full-fledged crisis on your hands. In Cision’s new “LiSTEN: 5 Social Audiences Brands Can’t Afford to Ignore” e-book , Jay Baer writes, “Online feedback from your customers is also an enormous opportunity to make your business better. Image: Didriks ( Creative Commons ).

Infographics 120

Infographics How To Social Media Writing 120

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. Find out how Burrelles helps brands and agencies with media monitoring and analysis.

Technology 76

Technology Training Data Consumer 76

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Networking Opportunities — connecting with others through interactions with clients, journalists, influencers, and other PR professionals.

Agency 88

Agency Energy Crisis Management Industry 88

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. What happened?

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The “too creative” pitch. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. We’re not above a little creative hyperbole to get interest, but tread carefully. This anecdote from a producer bears repeating, since we first wrote about it here.

Pitching 149

Pitching Sports Print Creativity 149

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. Have you ever had to deal with a major brand crisis? You cannot work in health care PR without a major brand crisis.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98