Sword and the Script

MARCH 28, 2023

Can’t automate authenticity “AI will change the workload for PR practitioners and allow them to focus their efforts towards relationship building and more strategic, engaging and creative work. That’s where our creative sparks have been honed. It’s unlikely that PR professionals will be replaced by AI in the next decade.

Software 134

Software Technology Creativity Crisis Management 134

5W PR

AUGUST 14, 2023

This misconception undermines the strategic thinking, creativity, and specialized skills required for successful career opportunities in public relations. They have a deep understanding of media landscapes, digital communication trends, crisis management , and stakeholder engagement.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living? The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Networking Opportunities — connecting with others through interactions with clients, journalists, influencers, and other PR professionals.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. BIGfish Communications. Take risks. Make a Difference in the world. Collaborate. Identity PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 100

Interviews Publicity Technology Social Media 100

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

Critical Mention

SEPTEMBER 19, 2018

The research will become automated, and it’ll enable PR pros to see exactly who their target audience is, when’s a peak time to target their customers and be able to identify a potential crisis and stop it in its tracks. They’re prepared for a crisis to go viral. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. What happened?

Crisis 0

Crisis Reputation Study Social Media 0

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Real-time risk management | Jump to text. Benefits of a framework for managing risk & examples | Jump to text. Deploying crisis management teams | Jump to text. By the way, for anyone that doesn’t know what technical writing is, don’t worry.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. When she’s not writing you can find her at music festivals, hiking or snowboarding. Internationally Renowned Marketing Expert. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Communications 158

Communications Radio Sports Social Media 158

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age. Source: [link].

Trends 45

Trends Google Crisis Management Data 45

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. There are so many gems in his writing. Writing and Reading. And I love well-designed things.

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Communicators need to be able to monitor and manage both emerging and potential issues. Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Winning industry awards demands one of the more highly specialized type of PR writing.

Case Study 231

Case Study Writing Pitching SEO 231

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. And it’s even more multi-faceted than Adrian writes. 20: On Creativity.

How To 65

How To Meeting Creativity Agency 65

Melissa Agnes

MAY 14, 2015

This is also a book that I recommend to crisis leaders – as well as leaders of every kind. If you’re interested in learning more, I had Nick on my podcast earlier this year to discuss how to master your body language for crisis leadership. I’m not one to write out an entire script. Developing my speech.

How To 185

How To Crisis Management Crisis Exercises 185

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

MARCH 31, 2021

Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? Bryan: I think there’s a couple of things. I mean, you can kind of do the immediate, which is, you take that content and you partner. Paul: It’s fascinating.

Advertising 131

Advertising Advertising Data Reputation 131

Maxim Behar

MARCH 13, 2024

That goes for any regular communication, not just for crisis management. An editor must know about their topic and proper writing and text-editing skills. This is because we are not allowed to write in a language (style) that isn’t easily understandable to everyone. THE PR LANGUAGE — DO WE UNDERSTAND IT?

Corporate 59

Corporate Social Media Writing Training 59

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Maxim Behar

MARCH 6, 2022

They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. This is a completely new business and requires our teams to have completely different abilities in terms of how to write and how to employ different social media platforms. On TikTok, we rely more on shorter videos.

B2B 52

B2B Communications Media Newspapers 52

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

PR Conversations

AUGUST 17, 2014

Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this). Are they familiar with conceptual frameworks that help improve communications? Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87