Stephen Waddington

SEPTEMBER 10, 2020

Agencies that work in sectors or provide services that have been needed during the pandemic have had an altogether different crisis. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. It’s a mix of luck and good judgement.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 155

Employee Crisis Reputation Creativity 155

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Crisis Communications. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

APRIL 2, 2020

We’ve compiled some considerations for maintaining sales during the crisis. Now is not only the time to be transparent, but also creative while interacting with customers. Be communicative with internal employees in every department on how they can help accomplish these goals. Evaluate Current Sales Pipeline.

Crisis 97

Crisis Employee Financial Consumer 97

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. Adaptive Crisis Response. Tune in here. More specifically, bad change.

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis. must-read for any internal comms departments! The COVID-19 casebook.

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Reputation Creativity Crisis Employee 133

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Wadds Inc.

OCTOBER 5, 2023

At the CIPR International Maggie Nally Lecture this week, United Nations (UN) Under-Secretary-General for Global Communications Melissa Fleming provided insights into communicating accurately and effectively in the digital age. She aimed to humanise the crisis through first-person storytelling.

Communications 98

Communications Crisis Social Media Storytelling 98

Sword and the Script

NOVEMBER 8, 2016

Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. Has your B2B agency stopped bringing creative content ideas? The post Marketing Strategy: The Looming Knowledge Crisis appeared first on Sword and the Script.

Strategy 117

Strategy Crisis Marketing B2B 117

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. It won't convince people that your preplanned webinar will help them in this time of crisis. Internal and External Communications. Should you raise funds or donations for those being hurt by the crisis?

Crisis 92

Crisis Marketing Healthcare Resources 92

PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Bad things are possible. People you trust may betray you.

Communications 165

Communications Trends Nonprofit Radio 165

PRSay

JUNE 16, 2023

Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. And this will not be because advertising agencies are bad, or colleagues there are not creative. But I want to put aside the business part and look at the creative part. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity.

Leadership 93

Leadership Groups Viral Crisis 93

Wadds Inc.

JUNE 11, 2023

This means looking internally and then externally at the micro and macro forces that affect how (and in times of crisis whether) the company can continue to service client needs. It’s why every management team wanting to stay in business should regularly conduct a strategic analysis of its market position.

Strategy 52

Strategy Policies Analysis Crisis 52

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

PRSay

JUNE 1, 2020

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. During times of crisis, vulnerable communities, including LGBTIQ people, become more vulnerable. And the list of options grows every day. That’s a good thing for sure.

Community 209

Community Crisis Energy Internal 209

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. Should companies hire public relations people internally? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

AUGUST 10, 2017

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! Have you ever had to deal with a major brand crisis? As an industry, we will have the opportunity to be even more creative, and to elevate our overall approach. .

Energy 212

Energy Creativity Social Media Strategy 212

Barokas

APRIL 16, 2019

Secure the budget : Internal teams should be thinking ahead about the resources they will need three, six and 12 months down the road. This will ensure that the team can hire communications staff when needed, invest in creative assets and increase reliance on outside agencies when the workload gets heavy.

How To 102

How To Crisis Internal International 102

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. And thank you to the influencers and journalists that are helping us along the way.

Media 83

Media Crisis YouTube Television 83

Reputation Us

DECEMBER 14, 2022

Highlight your leaders internally before promoting them outside the organization. As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< Action 4: Promote Thought Leadership. This is changing.

Reputation 78

Reputation Insurance Insurance Employee 78

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Try to be as transparent and direct as possible. Am I paying attention to how my message might be received?

Communications 69

Communications Crisis Communications Crisis Social Media 69

Critical Mention

JULY 13, 2021

Critical Mention’s philosophy of building native, connected features internally – rather than through third-party connections – is providing value to clients through a more seamless user experience than other platforms can provide.

Instagram 156

Instagram Industry Media Analytics 156

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Are the social media waters still safe for marketing? Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

Meeting 98

Meeting Advertising Advertising Agency 98

The Hoffman Agency

MARCH 23, 2021

As an intern at Hoffman, my storytelling skills are coming in handy. Oftentimes, people associate PR with crisis management, but our practice is much more than that. It takes a team of dedicated communicators to create strategic plans, craft creative messages, set goals and objectives, and execute ideas.

Storytelling 69

Storytelling Crisis Management Internal International 69