ImPRessions - Crenshaw Communications

MARCH 3, 2022

Everyone knows Dreamforce, of course. Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Content Marketing Case Study 304

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Track your emails and set up goals in Google analytics to measure outcomes. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. Can you keep up?

Course 60

Course Software SEO Tools 60

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. PR is more measurable than ever. That beats self-promotion every time.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? There are plenty of free and low-cost courses. Influencer engagement.

Media Relations 99

Media Relations Report Industry SEO 99

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

JUNE 8, 2020

Review the SEO strategy to ensure that content optimization and link building are prominent. Platform company Kyleads published a landing page that offered a free course on customer acquisition and reported a 35% conversion rate. They added that offering a promotion at the end of the course also helped. Court Google.

SEO 88

SEO Consumer Education Course 88

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. PR outcomes are measurable. PR is about influence. This relates to the third-party endorsement factor but goes beyond the credibility of earned media. .”

Journalism 185

Journalism Advertising Advertising SEO 185

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

MAY 7, 2018

SEO/SEM Marketing. The PR Measurement Course could give you that extra edge on your resume. User Interface Design. Software Revision Control Systems. Data Presentation. Mobile Development.

Study 100

Study Analytics Software Data 100

Cision

AUGUST 23, 2017

Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. This revolutionary technology will help measure the emotional reactions of the target audience to a video commercial or a movie trailer.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

OCTOBER 26, 2022

Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.]. It’s rooted in data and insights and is measurable. In this sense, the meetings with business leaders, spokespeople and marketing become the input for insights and analysis.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Measure what matters. Public relations has made huge strides in measuring and elevating the impact of the communications investment, but it remains poorly understood in certain companies and sectors. Make your expectations clear.

Agency 223

Agency How To Construction Advertising 223

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Of course, this isn’t limited to new channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. a free marketing course). Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. For Tech , we like…. a match made in heaven).

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

SEPTEMBER 26, 2016

Of course, a mean (average) is a misleading way to consider this: great headlines get tons of click-throughs and attention. I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post.

Tools 120

Tools How To SEO Writing 120

The Resolution Blog

FEBRUARY 25, 2019

You want to try and become part of their research process with the content you create and use tactics like SEO to make sure it reaches them. I think it can, but of course, it depends on the industry. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there.

Measurement 120

Measurement Case Study Pitching Agency 120

Stuart Bruce

OCTOBER 6, 2016

The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%).

Training 119

Training Digital PR Media Training Education 119

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 150

B2B Study Blogging Marketing 150

PR in High Definition

JUNE 21, 2018

Essentially, PR brings SEO value when you target the right media sites with the right content, and get that sought-after link to your website. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too. Of course, voice search is a completely different beast.

Google 67

Google SEO Technology Engineering 67

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. By reading about it in reputable publications such as Forbes and Entrepreneur, of course! Think green initiatives, diversity, and the like.

Real Estate 52

Real Estate How To B2C Banking 52

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. All helpful in measuring the true influence and effectiveness of an influencer. Want to see how to do this for your blog? Here’s how.

Technology 83

Technology Facebook Measurement Policies 83

Polaris

NOVEMBER 29, 2014

Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. It’s important they have a process that includes a combination of engagement and SEO metrics. The former gives a sense of how much their audience likes them.

Policies 181

Policies Marketing Viral Pitching 181

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? SEO is snake oil. – SEO. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. At various points during the day we discussed existing courses and the skills students were learning.

Technology 60

Technology Marketing eBook Training 60

PR in High Definition

JUNE 22, 2018

Essentially, PR brings SEO value when you target the right media sites with the right content, and get that sought-after link to your website. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too. Of course, voice search is a completely different beast.

Google 48

Google SEO Engineering Technology 48

PR in High Definition

JUNE 21, 2018

Essentially, PR brings SEO value when you target the right media sites with the right content, and get that sought-after link to your website. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too. Of course, voice search is a completely different beast.

Google 48

Google SEO Technology Engineering 48

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233