Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

Shift Communications

OCTOBER 26, 2022

Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.]. PR planning is one of the best and most important times to evolve your current PR program into a Performance Communications program.

Communications 78

Communications Analysis Leadership SEO 78

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 141

Study Media Relations Media Measurement 141

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. a free marketing course). Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. For Tech , we like…. a match made in heaven).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Of course, this isn’t limited to new channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Of course, a mean (average) is a misleading way to consider this: great headlines get tons of click-throughs and attention. Tools to improve your SEO. Tools to improve your headlines. Conclusion.

Tools 120

Tools How To SEO Writing 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. 1) What has changed the most about PR over the course of your career?

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? SEO is snake oil. – SEO. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges. Measuring for success.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network.

Agency 59

Agency Internal International Meeting 59

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. More, More and Still More. Engagement. j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Waxing UnLyrical

OCTOBER 19, 2010

Of course, I am making some assumptions here. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Chances are good the searcher may select VolunteerMatch or idealist.org prior to finishing the complete search.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? There’s Snow White and the Seven Dwarves, of course. Also Cinderella.

Publicity 95

Publicity Facebook Twitter Measurement 95

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. Of course, there’s little incentive to work efficiently when you’re paid by the hour. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 95

Agency Trends Marketing Survey 95

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

SEPTEMBER 21, 2010

, and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. margaretbrady gave me a laugh when she said Of course, the client meant the Barcelona Principles. Were you inside my head when I wrote the problem with PR ?!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? PR of course , from the PR and Media Blog of James Crawford. Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. Why: I know QR codes have been all the rage in Japan for a while and are just starting to catch on in the U.S.

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

OCTOBER 11, 2010

Of course I would. Of course Columbus wasn’t perfect. Would I love to live in a world where there was no pestilence, where everyone loved their neighbors, where we didn’t scream and fight over crap? Image: peterc8800 via Flickr, CC 2.0 But I live here. I have to do the best I can. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 47

Measurement Tourism Blogging Twitter 47

ZudePR

JULY 20, 2016

4: Get Involved in Communities I’m a runner. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Mark as read Approve comment But of course, Steff! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

NOVEMBER 14, 2010

Besides, I can see we both work for Johns Hopkins University (I taught a course in Italy last summer: [link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Perhaps its because teaching runs in my family (on both sides), but while the course preparation etc. Thank you again for stopping by. These fine folk did: Jan.

Blogging 85

Blogging Facebook Twitter Measurement 85

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. Know SEO basics. You don’t need to hire an SEO expert, but it helps to grasp the basics. Join professional online communities, and engage. Renew relationships. Be generous with your time, ideas, and feedback.

Reputation 221

Reputation How To SEO Guidelines 221

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Craft every piece of content with SEO in mind. Set measurable goals and start tracking right away.

Digital PR 264

Digital PR Marketing Infographics Video 264

Waxing UnLyrical

FEBRUARY 6, 2011

Mark as read Approve comment But of course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! These fine folk did: Jan.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. My name’s Sean, and I’m a media junkie , from Sean Williams ‘ Communication AMMO! Mark as read Approve comment But of course, Joe. This is definitely a palomino.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

OCTOBER 27, 2010

And of course, then came the questions from my mom: “What happened to your clothes?” No doubt I was probably doing what I thought to be a rendition of Hong Kong Phooey or the Lone Ranger (both great heroes in their own right, in my humble opinion). Blog Comments « Joshua Massaro's PR Blog says: November 2, 2010 at 12:35 am [.]

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

AUGUST 25, 2010

Cha-cha-change Of course, things have changed a lot in just a few years. When I wasn’t commuting, I worked remotely – much as I do now – so I needed to find ways to connect with my team, which grew rapidly over the years, and keep them motivated… without wasting time. And that led to the article.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

FEBRUARY 5, 2011

Of course, the ads are going to be online practically instantly, so I probably don’t have to watch the Super Bowl. What that money could do to relieve oh, I don’t know, poverty, hunger, lack of shelter… Yea, yea. I know it’s a business. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

FEBRUARY 8, 2011

Of course it’s pleasant if you see your name on so-and-so’s “X number of Twitter hotties&# list, or any iteration thereof. Like anything else, lists - whether in Twitter or elsewhere - are just one measure of "who" one is. & of course, I wholeheartedly believe in the second question of how to be represented.

How To 64

How To Twitter Facebook Writing 64