Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Stern + Associates

MARCH 3, 2023

He made effective use of the still fairly new medium of radio, and was able to better temper his voice for it than most of his peers. FDR was, among other things, a master of public relations. Establish a Sense of Urgency FDR may have begun his First Inaugural Address with reassurance that, ultimately, things would be ok.

Communications 106

Communications How To Banking Government 106

Critical Mention

APRIL 9, 2020

It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? This is the time to get creative and produce a wide range of online content. Until next time! Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Critical Mention

SEPTEMBER 27, 2019

Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Brand 100

Brand Branding Advertising Advertising 100

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach.

Interviews 48

Interviews Radio Journalism Newspapers 48

Critical Mention

DECEMBER 20, 2019

Proactively pitch to journalists who cover your industry or area. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Doing so will help turn earned coverage into endorsements. Publish newsworthy articles, press releases and blog posts. Until next time! Critical Mention.

How To 103

How To Brand Branding Media 103

Solo PR Pro

DECEMBER 6, 2022

Great ideas are great ideas, but it does crack me up that it seems the larger the corporation, the more they seem to fly by the seat of their pants with these ideas — but expect everyone to drop everything and come through,” she says. So you’ve pitched a bylined article and the publication has accepted it — congrats!

Radio 52

Radio Social Media Journalism Corporate 52

Beyond PR

MAY 2, 2017

By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. Build relationships through social media so that when you pitch you are a warm lead versus a cold one. This last step is the secret sauce.

Social Media 78

Social Media Media Local Pitching 78

MaccaPR

JUNE 28, 2016

But there’s one technique that’s seldom mentioned in corporate media training sessions. It can help them focus, recall important corporate information to relay during the interview, and even make better decisions about how to respond to unexpected questions. “Use bridging techniques to get the interview back on track.”

Interviews 59

Interviews Media Training Media Training 59

Critical Mention

OCTOBER 9, 2019

You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Use Social Media for Storytelling. Use encouraging language in your copy to get the conversation started on social media.

Social Media 75

Social Media Marketing Media Instagram 75

Deirdre Breakenridge

NOVEMBER 8, 2015

During the campaign our team convinced small bloggers to continue posting articles about the film, social media posts to be shared and engaged with, online radio shows to interview the producers, and backers to tout how proud they were to support the film!

Film 150

Film Social Media Video Writing 150

Critical Mention

JULY 22, 2020

Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches. Be at ease with our dependable contact lists that’ll help streamline your media outreach efforts. Critical Mention’s Media Contact Database is an Essential Product in Our All-in-One Media Solution.

Media 111

Media Data Local Tools 111

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. What is your “share of voice” on important corporate topics or industry trends—i.e. how often is your name mentioned with those topics vs your competitors?

Report 40

Report Media Television Radio 40

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Avoid buzz words. Mairin McCabe.

Pitching 89

Pitching Comparison Writing Radio 89

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Increasingly, larger PR consultancies won’t be up against the usual suspects at pitch, it’ll be full service agencies covering a number of disciplines.

SEO 120

SEO Engineering Content Marketing Agency 120

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Bad Pitch Blog

DECEMBER 9, 2007

With that in mind, the Bad Pitch Award for Tackiest Sponsorship: At Radio City Music Hall, the Rockettes are singing and dancing and kicking and generally making the audience feel Decemberish all over. Radio City Christmas Spectacular has been running for 75 esteemed years. It’s a little much.

Radio 40

Radio Banking Corporate Pitching 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

MAY 31, 2021

One day, a big American petroleum company came, and they invited me for a pitch in public relations. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. The corporations do not expect you to spend months learning. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Bianchi Biz Blog

OCTOBER 15, 2020

We went from conducting media interviews in person around a conference table at their office or corporate headquarters to conducting these interviews in written form via email or via phone and video conference. And if you’d like to see other COVID-19 related communications resources, visit the PRGN COVID19 Resource Center.

Media Relations 75

Media Relations B2B Media Conference 75

PR Insiders

AUGUST 26, 2021

Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health? Finance, sports, personal relationships, corporate culture, the workplace, education, travel and numerous other aspects of life were upended by the pandemic.

Media 78

Media Print Education Radio 78

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But, in general, reporters don’t want a product pitch on a press release. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories.

Media 112

Media Journalism Report Video 112

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Commercial radio + Instagram – Commercial radio loves this social network. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Bianchi Biz Blog

OCTOBER 3, 2022

CES was created more than 50 years ago as the Consumer Electronics Show and hosted only 250 exhibitors (including companies like Motorola, Phillips and LG) who were focused on consumer electronic products like TVs and radios. Time is running out. Author: Jim Bianchi.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

MARCH 20, 2018

But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. And most events people are logistics people; they’re focused primarily on pulling off the event on-time and under budget – not leveraging knowledge for the corporation.

Industry 73

Industry Marketing Enterprise Mobile 73

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases.

Google 40

Google Trends Community Twitter 40

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

The TVEyes platform couples artificial intelligence with industry-leading video search technology to identify and quantify relevant coverage and brand presence across TV, radio and podcast sources.”. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. 10) PE firm completes $2.7

Software 103

Software Analysis Data Tools 103

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 3) Emotional connection with customers. “I

Social Media 93

Social Media Marketing Media Creativity 93

NewsWhip

MAY 27, 2021

For the most part, they weren’t in their cars, they weren’t listening to the radio. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick.

Healthcare 78

Healthcare Storytelling Communications Local 78