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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98
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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Looking to pitch traditional media outlets? Commentary.

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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. In today’s media environment, pitching reporters and editors has become a lost art. The webinar is available for free to PRSA members.

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What is Media Monitoring and Why Does it Matter?

Beyond PR

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio.

Media 75
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

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Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau

MaccaPR

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach.

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PR Contractors: How much should you be charging?

Remote PR Jobs

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100