Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. While you don’t have access to their analytics, you still can observe the overall trends.

Journalism 130

Journalism Media Relations Report Media 130

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience.

Leadership 145

Leadership Content Marketing Healthcare Google 145

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. When: January 10, 2018 at noon CST. Where: Your computer or phone.

Trends 40

Trends Insurance Insurance Marketing 40

Landis PR

DECEMBER 12, 2022

The press will look beyond initiatives and internal communications. If you do pitch sustainability to the media, be able to provide data on how these efforts have positively impacted your company. Be prepared to back up your claims with figures.

Financial 52

Financial Government Storytelling System 52

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Higher demand for internal coms due to max telework schedules.”.

Communications 123

Communications Crisis Internal International 123

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 101

Interviews Publicity Technology Social Media 101

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Maxim Behar

SEPTEMBER 27, 2022

And the third factor – this is the new generation that comes to work in our companies, which largely determines the trends in business. And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them.

Government 52

Government Tourism Ethics System 52

Cision

OCTOBER 13, 2016

How did you get your start in corporate communications? Working in public relations and corporate communications gives me an opportunity to do all of those things every day. When it comes down to it, the newest communication trends can only improve upon what established strategies have already accomplished.

Crisis 120

Crisis Corporate Construction Communications 120

wiredPRworks

FEBRUARY 23, 2018

NEXT '18 is the can’t-miss one-day educational conference bringing together over 300 meeting planners, event producers, and design and experience gurus, to learn from the leading authorities in areas from planning techniques and strategies, to the latest in cutting-edge tech trends. Social Selling is more than a buzzword.

Education 51

Education System Meeting Nonprofit 51

Communications Conversations

JULY 20, 2017

Now that you’re in this more content-forward role, what trends do you see in the content world that will impact your work at Patterson? So I wouldn’t say that any of these things are new trends, but they’re new (and exciting) to Patterson! In your 7-8 years in the work world, you’ve been on the agency and corporate sides.

Corporate 0

Corporate Agency System Meeting 0

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 65

Automotive Web Meeting Media 65

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Cision

JULY 28, 2016

I am based out of New York, but we have offices located from coast-to-coast, where our expert health team has deep experience in pharmaceuticals, healthcare systems, medical devices and health care technology. My advice is to stay on top of trends. What are some of the biggest PR challenges health care brands face? Read (a lot).

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Presspage

OCTOBER 3, 2017

Open source systems also require storage, and they need to be managed by IT. The operating systems. They are the link between the customer and internal departments, mostly development. We don’t create a whole new design for a website or web page, create a custom content management system, or create new apps and modules.

Software 94

Software System Company Web 94

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Does the data include all of your customer data in your disparate CRM, social and marketing systems?

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For G2 Crowd provides a live and trending view of its grid with the most current data.

Industry 88

Industry Media Technology Employee 88

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. 6) Seek Systems for Success. 3) Find Tech-Savvy Firms. 4) Demand That Digital Is Ingrained in Their DNA. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

MaccaPR

MAY 23, 2016

Mine Social Media for Public Health Trends. Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. patients) and industry trends (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

DECEMBER 11, 2017

Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. . We all have stories about how the system functioned – or maybe didn’t function so well. Do you see this as a trend?

Insurance 60

Insurance Insurance Sports Groups 60

Prohibition

DECEMBER 13, 2021

This entails limiting the damage or mitigating the adverse effects of a bad PR incident, natural disasters, industrial accidents, product failures, computer system failures, management misconduct, or even acts of terrorism. Or it could be a production, financial or management failure that causes a corporate crisis for your business.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Possessing at least some basic technical skills has become essential as we work towards maintaining informed, relevant and positive relationships with various stakeholders, both internally and externally.

Interviews 40

Interviews Enterprise Corporate Internal 40

Prohibition

JANUARY 7, 2022

A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. The plan should also include internal and external stakeholders. Practice all your crisis response plans and create a contact system for everyone involved.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

The Hoffman Agency

NOVEMBER 21, 2023

Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root. Adopting an agile mindset is one thing; there is still a serious shortage of systems, processes and talent to enable agile operations.

Brand 36

Brand Branding System Technology 36

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Melisa Miller, Alliance Data Systems. Novakovic, General Dynamics Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Waxing UnLyrical

AUGUST 9, 2018

Think of it as a way of enabling people and systems to take advantage of patterns across a body of content, making it easier to find, mix and match, and redeploy content components at a moment’s notice to any device, channel, or format.”. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses.

Writing 72

Writing eBook Case Study System 72

Sword and the Script

MAY 3, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% An animated GIF shows this is a manual process – where a PR can associate articles in the coverage dashboard to pitches sent through the system. That was true then – and it’s true today.

Software 100

Software Study Pitching Analysis 100

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. Can you tell us what types of stories, trends or issues are on your radar now? This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption.

Meeting 65

Meeting Automotive Engineering Media 65

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. ESG issues will be dominating corporate communications in 2022 and beyond.”. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm.

Trends 52

Trends Trade Shows Agency Communications 52