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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195
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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113
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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. The study shows this ultimately impacts the bottom line.

Internal 138
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Purpose Driven Branding

5W PR

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88
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Sleeping with the Nanny: A Study in Rumourtology

PR in High Definition

When my son was three, he very innocently let slip to his teachers, friends and their parents that ‘my Nanny sleeps in Daddy’s bed when Mummy is away’, sending the local parental rumour mill into overdrive. But false rumours have more serious consequences, especially in the corporate or commercial world. Can it be contained internally?

Study 48
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Upbeat report spotlights excellence in organisational communication during COVID-19

Stephen Waddington

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144
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U.S. Companies Lag Europeans on ESG Reporting

Bianchi Biz Blog

The state of transparency in corporate sustainability reporting by U.S. That’s one revelation from the newly published Global ESG Monitor (GEM) – a study of ESG reports from the largest listed companies in Europe, the United States and Australia. and ASX-50 member Westpac Banking Corporation (47 pts.) Santander (51 pts.)

Report 87