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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168
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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

This isn’t uncommon in the corporate world. In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. It worked and I was clear for a little while.

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The not-so-secret way brands are creating podcasts (without exhausting internal resources)

Communications Conversations

In fact, if you do a few quick searches for popular (or effective) corporate podcasts, you really won’t find much. I see four big reasons: Easier to outsource than produce internally. Makes sense for GM since Kevin also oversees the blog and other corporate social accounts. Not really.

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Is Your Organization Ready To Engage in Social Justice Conversation?

Shift Communications

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

Employee 124
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A Chapter Map: Planning to Prepare for Future Crises

PRSay

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78
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PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak

PRSay

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

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Behind the Headlines With Sonja Warner

Cision

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159