Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. Renee Richardson Gosline, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 151

Brand Branding Reddit Pitching 151

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. Renee Richardson Gosline, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

Flack's Revenge

NOVEMBER 28, 2018

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.” right-wing provocateur Charles C.

Ethics 136

Ethics Wikipedia System Facebook 136

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. The technology , however, can best be outsourced to specialized companies.

Newspapers 92

Newspapers Financial Print Technology 92

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates? Also, know what has and hasn’t been published.

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Intrado was formerly known as West Corporation. billion PR software market.

Software 94

Software Banking Technology Data 94

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Two things really stand out to me: a) How I define the scope of the practice (and what I think the word PR means) and b) the tools and technology available to see how a message is taking hold.

Corporate 61

Corporate Communications LinkedIn Agency 61

Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Don’t just write this feedback down — actually do something about it. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

OnePitch

JANUARY 10, 2023

This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. If you’re going to write a long letter, no one’s going to read it.”.

Pitching 80

Pitching Financial Video Product Launch 80

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Financial markets open trading at 6:30 a.m. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 72

Survey Technology Corporate Financial 72

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. Corporate PR: $126,000. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.

Survey 73

Survey Corporate Comparison Financial 73

Reputation Us

AUGUST 25, 2022

It is described as the “new web,” characterized by decentralization and blockchain technology. It offers a read/write/own version of the web, where users have a financial stake in, and more control over the web communities they belong to. This includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more.

Reputation 78

Reputation Web System Data 78

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Translate them into relevant language that isn’t techspeak or a list of corporate buzzwords. Use strong language. Use examples. Tap your inner contrarian.

Pitching 140

Pitching B2B Infographics Study 140

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. It’s also an issue of writing style. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success?

Financial 120

Financial Healthcare Media Relations Technology 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. How often do bloggers publish blog posts?

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I do have a sense of humor. Signal AI Acquires Kelp . Revenue grew to $62.6

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Critical Mention

NOVEMBER 9, 2018

The blog is full of punchy writing and interesting topics. This corporate blog is essential for those interested in big agency news and views. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Holmes Report.

Blogging 61

Blogging Resources Internal International 61

Cision

JULY 26, 2017

Financial -> (Income, Net Wealth). Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Generation -> (Baby Boomers, Gen X, Millennials).

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek). You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

FEBRUARY 6, 2018

50% trust financial industry analysts. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

JANUARY 13, 2018

It’s a sober reminder if you are into the cryptocurrency craze, or any speculative financial instrument, that you can lose money. The first piece comes to us from Marketing News, by a reporter that I often see writes long and deep features on technical and complicated marketing topics. 3) Digital promises in corporate communications.

Marketing 61

Marketing Advertising Advertising Corporate 61

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation.

Technology 20

Technology Writing Government Corporate 20

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120