Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Reputation Us

OCTOBER 17, 2022

Contact ReputationUs or Category6 to schedule Casey Boggs to present at your next event. From ESG to DEI to social justice, it is incumbent upon leaders, organizations, and corporations to take a stance…NOW! Now is a time to have your corporation’s voice heard. See 2023 speaking topics below. 2023 SPEAKING TOPICS.

Reputation 78

Reputation Crisis Social Media Corporate 78

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. This is likely to be an issue on the corporate agenda for the next decade. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend.

Publicity 199

Publicity Government Crisis Employee 199

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Managing the narrative: Investor relations officers and corporate disclosure✰.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. The fabric of American society stretches far beyond the boundaries that advertising and marketing have historically portrayed.

Brand 89

Brand Branding Marketing Ethics 89

PRSay

NOVEMBER 5, 2020

In 2007, PRSA presented Dalton with its highest individual honor — the Gold Anvil Award. He subsequently retired again after 15 years in executive-level corporate communication assignments for Electronic Data Systems, The LTV Corporation and Vought Aircraft. (Jerry) Dalton Jr., He spent three years as an independent consultant.

Public Affairs 78

Public Affairs Education Nonprofit Conference 78

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The earnings release presented an “adjusted EBITDA margin of 8.6% The company sells services and was using proprietary technology to assist in the delivery of those services.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. Corporate PR: $126,000. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.

Survey 73

Survey Corporate Comparison Financial 73

Solo PR Pro

DECEMBER 27, 2022

They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. Phyllis Weiss , president, Weiss Communications, Inc. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Stuart Bruce

MAY 20, 2016

Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control. They reflect the economic and technology trends in which organisations operate.

Reputation 94

Reputation Measurement Brand Branding 94

Newsfile

OCTOBER 24, 2023

Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance. Practice Effective Communication Effective communication during your call can build stakeholder trust, clarify financial health, set expectations and support healthy stock price movements.

Conference 52

Conference Government Retail Analytics 52

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96

Media Sports Agriculture Pitching 96

Bianchi Biz Blog

APRIL 26, 2021

In the GEM, Daimler comes out on top among the car manufacturers, ranking 13th out of 83 in integrated non-financial reports (I?NFR) NFR) and 29th out of 100 in separate non-financial reports (S?NFR). Justus has built his experience from working on various investor relations and corporate communications projects.

Automotive 95

Automotive Study Report Transportation 95

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Deirdre Breakenridge

MAY 1, 2017

Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 87

Industry Media Technology Employee 87

Shift Communications

JANUARY 22, 2018

Many financial crises, such as incorrect reporting of financial results, stem from failures of intent. Finally, within results , we have three potential areas for crises: Failure of record , a history of doing bad things that continues to invite scrutiny and magnify present-day failures. Vice President, Marketing Technology.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage?

Sports 94

Sports Communications Viral Fashion 94

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

FEBRUARY 27, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage?

Sports 72

Sports Communications Viral Fashion 72

Sword and the Script

NOVEMBER 23, 2019

These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Most individuals can recall at least one crisis they have been through in their present position. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Mindful Marketing

NOVEMBER 6, 2021

Rather, the company recognized that by retaining the Facebook name for just the specific social media platform and renaming the umbrella corporation Meta, the company’s expansion would be much more free from perceptual constraints. Moreover, Meta might stimulate a whole new world of virtual possibilities.

Facebook 73

Facebook Google Privacy Tools 73

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What I Got Right.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What I Got Right.

Technology 20

Technology Writing Government Corporate 20

Critical Mention

JULY 15, 2018

In corporate America, there are only so many spots at the top. Presenting fleshed out, not half-baked, ideas. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Banking 77

Banking Crisis Financial Industry 77

Beyond PR

AUGUST 30, 2016

You also have to present information that’s relevant to college students’ interests. Connect with one of the most socially conscious generations by showcasing your winning Corporate Social Responsibility (CSR) program, diversity training, or workplace life. Consumer Technology. Jobs and Workforce Trends. Student Loans.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. Then correlate those downloads to deals closed over time.

Marketing 68

Marketing Measurement Content Marketing Survey 68

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

MAY 23, 2016

lags all other sectors but one (financial). 53 percent of Millennials would rather lose their sense of smell than their technology. 53 percent of Millennials would rather lose their sense of smell than their technology. This presented an opportunity for public health organizations to fill this awareness hole on Twitter.

Conference 80

Conference Healthcare Marketing Crisis 80

Flack's Revenge

DECEMBER 11, 2019

Each event offers the opportunity to make great connections and learn from the panels and content presented. Daren Moreira – Partner at Eversheds Sutherland , advises clients on regulatory compliance, insurance and reinsurance transactions and corporate governance. What about the team, and financial side? Dawn LeBlanc.

Insurance 31

Insurance Insurance Financial Measurement 31

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. T he industries that generate the highest demand : Technology, financial services and higher education.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194