Reputation Us

AUGUST 2, 2021

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. RepUs enhances, advances and defends corporate reputations. Her role at RepUs is to immediately strategize and support clients facing reputation issues, including handling media scrutiny and social media engagement.

Reputation 78

Reputation Publicity Enterprise Television 78

Onclusive

JANUARY 25, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

AUGUST 16, 2022

I will say that SCOW rocked the promotion of this 5K with a heavy social media push — complete with video support from their team and board members. Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. DonorsChoose.org. Gifts for Good.

Company 157

Company Nonprofit Apparel Banking 157

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content.

B2C 120

B2C B2B Software Consumer 120

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. drove ~50% media coverage (and a boatload of backlinks). most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3

B2B 106

B2B Leadership Marketing Blogging 106

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. an NGLCC-certified LGBT Business Enterprise. LGBTQ people are voters, employees, family members and consumers. That’s true equality.

Employee 201

Employee Community Leadership Enterprise 201

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

JUNE 30, 2020

Marketing is more inclined to use its headcount to fill other marketing roles, and so the communicator gets stretched thin trying to support everything: marcom, media relations, content marketing, analyst relations, investor relations, social media, event marketing, HR marketing , channel marketing, and internal communications.

Report 118

Report Publicity Survey B2B 118

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products. It’s an example of thought leadership around a key issue relevant to many customers that has nothing to do with coffee or social networking.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

APRIL 12, 2022

Enterprise monitoring may cost more. PR tech startup Vetted announced it was acquired by ITK Information Services , which owns the media monitoring product Report Mule and publishes the PR Daily Brief. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software.

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

JUNE 13, 2018

Her view is that a crisis event can often appear more severe than it actually is due to the ferocity of social media. Analytics is critical to making sense of noisy media environment, and a combination of experience, skill and process is crucial to dealing with a crisis event.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 115

Software Tools Publicity System 115

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. There just wasn’t enough news to merit a column in July, so I skipped a month.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

MARCH 31, 2019

The PRCA Digital Awards this week celebrated ground-breaking digital and social media campaigns. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. Instead of breaking down barriers it is just as likely to create silos.

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision unveils retargeting for earned media audiences. “IT IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JANUARY 8, 2019

Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

ISEBOX

JANUARY 5, 2016

use a normal voice); Utilize video, images and other rich media to convey your message; Talk with them, using stories, not at them; and, Be transparent and beware of phony “corporate speak. Meaningful Connections via Social Channels.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

use a normal voice); Utilize video, images and other rich media to convey your message; Talk with them, using stories, not at them; and, Be transparent and beware of phony “corporate speak. Meaningful Connections via Social Channels.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

PRSay

NOVEMBER 22, 2016

Industry leaders like the Brunswick Group, an international advisory firm specializing in critical issues and corporate relations, is using data and media intelligence from Zignal Labs to infuse predictability and stability into every M&A communications rollout. 3: Bring context to social media.

Communications 60

Communications Strategy Analytics Groups 60

Sword and the Script

FEBRUARY 12, 2019

Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea. The survey found: “Close to 100% of bloggers promote their content on social media. Analysis: Six years ago, I noted the future of social media marketing was a path paved in payment.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 67

B2B Measurement Blogging Community 67

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. The process starts by detecting news stories and social media posts as soon as they appear. Certainly at a standard to drive corporate decision making – not just comms.” .

Media 88

Media Data Reddit Crisis 88

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

Waxing UnLyrical

MAY 30, 2011

Incessant “social media for business&# workshops mushrooming all across India are minting unthinkable cash from what can best be justified as rudimentary skills in social media. Redundant strategies are disbursed in sessions with over 500 attendees, about an area as dynamic as social media!

Social Media 68

Social Media Web Enterprise Corporate 68

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. Learn more: press release , blog post. 5) Picks from the vendor blogs.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. The company is on all the major social media channels: Twitter , Facebook , LinkedIn and Instagram.

Pitching 63

Pitching Analytics Enterprise System 63

Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. You can read more about how we approach the customer journey for our enterprise clients on the SHIFT website. This week we break down the more granular details. Objectives.

Company 60

Company Analysis Healthcare Product Launch 60

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Perhaps a few hundred attendees (MQLs), a couple of blog posts and some social media activity on Twitter.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. This is because the digital skillset in large corporate businesses is abysmal. It’s not the right standard either.

Marketing 60

Marketing Measurement B2B Content Marketing 60