Stern + Associates

JUNE 25, 2014

At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed.

Leadership 81

Leadership Strategy Energy Advertising 81

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward. WordPress the Dominate Platform. The Average Length of a Blog Post.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

AUGUST 8, 2014

What happens at these conferences is usually this: the energy is overwhelming… at least for me. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool. Twitter Facebook Google+ LinkedIn 6 Quotes to Remember From #C2Miami. Based in the Washington, D.C.,

Conference 95

Conference Energy Meeting Twitter 95

Communications Conversations

JULY 20, 2017

But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. In your 7-8 years in the work world, you’ve been on the agency and corporate sides. I’ve “known” Sarah Matsumoto for a long time now. And it’s true!

Corporate 0

Corporate Agency System Meeting 0

Waxing UnLyrical

JULY 29, 2013

Focusing Your Energy in Business. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Weekly Roundup: Stay Focused. So this week’s roundup focuses on… focus. Image: Leland Francisco via Flickr, CC 2.0.

Energy 76

Energy Resources Writing LinkedIn 76

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Owned media.

Facebook 116

Facebook Video Brand Branding 116

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” Facebook, LinkedIn, Quora, Medium … the list goes on. LinkedIn, Facebook, etc., Else it’s a colossal waste of time, energy and resources.

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. And, that getting to it isn’t always obvious or easy.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

NOVEMBER 30, 2015

These kids have more energy in their little fingers than most of us have in our entire bodies. Think they’re sitting around wondering how to get ahead without being willing to invest the time, energy, AND precious resources they have into their careers? Sure, they have genetics on their side. NO THEY ARE NOT!

Energy 40

Energy Twitter Local LinkedIn 40

Communications Conversations

APRIL 21, 2015

So, amidst all this negative press and energy that’s being thrown at Target right now, I’d like to dissect a pretty successful new product launch: Heavy up on Instagram. The Target Style Facebook page didn’t start promoting it until late March. And lastly, this was a big deal for Target. 8,000+ likes. 640+ comments.

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

AUGUST 22, 2016

Take advantage of the Facebook group Shonali’s put together and ask questions, connect with people, and learn from others’ experiences. Rather she devotes her energy in winning that challenge. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Corina Manea. Who inspires you? She doesn’t let a challenge stop her.

LinkedIn 40

LinkedIn Banking Energy Facebook 40

Waxing UnLyrical

AUGUST 15, 2016

It’s very easy to get off-topic and overwhelmed, and expend a lot of energy without a lot of results. Learn more about, and talk to, Angie on LinkedIn , Twitter , or Facebook – trust me, this is one lady you really want to get to know! Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Angie Jeffrey.

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

MARCH 23, 2015

With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Spring has officially sprung. Check out these seven posts.

Strategy 40

Strategy Creativity Web Energy 40

Solo PR Pro

DECEMBER 22, 2020

Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. From the cookies or energy bars you would have snacked on at the break, to the Veuve Clicquot you would have sipped at the event's happy hour, all of these items are shipped right to your home.”. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. ” So wrote Katie Paine on her Facebook Page earlier this week, when Don Bartholomew passed away. Twitter Facebook Google+ LinkedIn In Memoriam: Don Bartholomew, Godfather of the Measurati.

Measurement 40

Measurement Hotels Conference Facebook 40

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. Virtually nobody who uses Instagram, Twitter, or Facebook cares about a corporation's marketing strategy, but everybody loves a good story or source of entertainment.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Waxing UnLyrical

DECEMBER 6, 2013

So what happens when you have to deal with “life” and work, and don’t have the time or energy to engage in online chit-chat (or eat the hugest hot dog you’ve ever seen, and doesn’t social feel like that sometimes)? It was having my Girl Friday aka Karelyn Lambert maintain the official SBC Facebook Page, etc.

Social Media 97

Social Media Media Community Twitter 97

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Laura Kaslow.

Course 40

Course Measurement LinkedIn Banking 40

Waxing UnLyrical

AUGUST 16, 2012

SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The company started the tournament with a big Facebook presence, a modest Twitter feed and a small presence on LinkedIn.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

AUGUST 8, 2016

… but he’s just one of those indefatigable spirits that makes you marvel at how much energy they have. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. So of course he’s our next #SocialPR Spotlight.

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. pts Settings.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

MAY 1, 2013

“A rose, by another name, would smell as sweet…” So anyway, I did the best I could to yell at convince my friend she just needed to refocus her energies and think long and hard about what makes her happy. Twitter Facebook Google+ LinkedIn We Make Our Own Fairy Dust. If she really wanted to, she should take the J.O.B.,

Internal 94

Internal International Course Energy 94

Waxing UnLyrical

AUGUST 7, 2015

I shared these thoughts on Facebook a couple of weeks ago, so some of this might sound familiar, if you saw it there. I love what Shelly Kramer said in response to my Facebook query: “I think that measuring the ‘success’ of a blog based on comments has always been an ineffective measurement.

Measurement 40

Measurement System Blogging Facebook 40

PR 20/20

JUNE 25, 2019

And on top of it all, the Institute enables us to launch a major industry event, the Marketing AI Conference (MAICON) , an event that brings together hundreds of marketing leaders and speakers from companies like Facebook, IBM, MIT, and HubSpot. We don't just believe in the power of storytelling. Journey mapping and experience assessments.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

MARCH 6, 2015

If you believe – as I do – that PR is a strategic business function, then you owe it to yourself to work with those who understand this, and spend the time and energy in at least trying to keep up. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Social Media 40

Social Media Media Measurement Survey 40

Maxim Behar

MAY 31, 2021

Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

SEPTEMBER 30, 2010

Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

YouTube 54

YouTube Video Measurement Print 54

Communications Conversations

SEPTEMBER 9, 2014

It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. And the energy is really addictive and contagious and just talking about it I miss it a little. I have comments enabled for Facebook and Disqus. Free things!

Energy 128

Energy Corporate Agency Insurance 128

Maxim Behar

OCTOBER 15, 2023

One of my books that was written 10 years ago was written first on Facebook and it was probably the first book like that. It is always with the same energy with a little more experience of course, however with the same positivity and the same desire to go to my company. And very often they don't know what to answer. It's 111 rules.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Bad Pitch Blog

JANUARY 22, 2010

a powerful media corporation could dictate a success by aggressively shoving a plethora of ads down our shrugging throats. It''s a corporate error still mass-produced by many media companies as they leak news to same-size media companies and believe we will accept the verdict because it''s all business and nothing is personal.

Corporate 43

Corporate Viral Fashion Energy 43

5W PR

NOVEMBER 11, 2019

Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. Doing something novel sometimes works.

Data 68

Data Telecommunications Infographics Automotive 68

The Hoffman Agency

MAY 25, 2017

Analysts say that Tesla’s media approach—strategic tweets from Musk that build interest in upcoming corporate announcements, creating a steady dribble of information—is unconventional, but largely working. ’ and ‘How do I make energy sustainable for humanity on a long-term basis?’ Building and championing a vision.

Brand 53

Brand Branding Marketing Energy 53

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. For a sense of the effort that Virgin’s safety video took, here’s a six-minute behind-the-scenes reveal.

Travel 89

Travel Airlines Hotels Marketing 89

Communications Conversations

AUGUST 31, 2018

I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. Whether they’re carving stories on the inside of a cave or posting them on Facebook, reporters will always be chasing stories. And, two, they don’t need us.” It is such a wasted opportunity for brands.

Media 112

Media Journalism Report Video 112

Contently - Strategy

OCTOBER 15, 2020

” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. Organic reach on Facebook was clocked at just 5 percent in April 2020.). I have a last name, but you may know me as Jordan at Contently. All of them passed.

B2B 130

B2B Trends Video Course 130

Waxing UnLyrical

SEPTEMBER 2, 2016

I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. But do we, really? .

Measurement 71

Measurement Banking Energy Course 71

Waxing UnLyrical

MARCH 7, 2014

It encourages people from all around the world to lend individually and collaboratively, via social fundraisers hosted on its platform, to micro businesses started by India’s working poor, for causes as diverse as water, energy, sanitation and education. So literally, when you lend a little, you end up changing a lot. At least, most of us do.

Community 81

Community Banking Energy Facebook 81