Remove Corporate Remove Employee Remove Reputation Remove Viral
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent.

Trends 385
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. In reality, most corporate anniversaries don’t have deep inherent news value.

Marketing 310
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Why Reputation Management is important for individuals?

Prohibition

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174
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Barbie dominates August brand coverage

NewsWhip

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” All in all, not a great month for Nike’s reputation.

Brand 78
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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. To announce a new strategy.