Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. That’s another big reason employees stay (or leave) organizations.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. The employee’s access to his corporate email account and the company’s Slack channel have been suspended.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

RyanAir fires crew over viral fake photo

PR Daily

RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The original posts said the employees were stranded in Spain and that the airline didn’t provide hotel accommodations.

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Why you should address the coronavirus with employees

PR Daily

Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.

Report: PR pros aim to increase online reputation monitoring

PR Daily

What people say about your organization can either bolster or erode your brand reputation, especially in the digital media landscape. Two-thirds of small business PR pros use social media to keep tabs on their organizations’ reputations. Crisis Communications PR reputation

Chuck E. Cheese responds to rumors after viral video

PR Daily

Cheese was recently sent scrambling after an old urban myth went viral online. Cheese’s employees actively battling the rumors across social media platforms such as Twitter and Reddit seem to be doing the most to quiet backlash and stop the claims from spreading.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats.

5 ways to overcome a reputational crisis

PR Daily

Oh, Lehigh University had seen viral stories before, as when a student dressed as a Teletubby broke into an apartment, raided the fridge, and dumped Chinese food into his “man purse.”. But until the college experienced a yearlong whirlwind of bad news and a federal civil rights investigation, it hadn’t really felt the trauma of full reputational crisis. Do the right thing: Preserving reputation through a year-long crisis".

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

The Washington Post reported : “This change reflects Southwest’s commitment to ensuring a safe and welcoming environment at all times for each of our customers and employees,” Southwest spokesman Brian Parrish said in an email to The Washington Post.

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SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. Now CEO Masayoshi Son is trying to rebuild the brand’s reputation.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

There’s nothing more important than the safety of our customers & employees. Employee activism is the new reality for PR pros and brand managers. How are you engaging internal voices to protect your reputation and brand position outside the company?

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand


Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees.

A Pocket Square Is Not Your Reputation

David PR Group

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. Make sure your employees don’t shoot you in the foot.

3 ways to help your executives thrive in the digital world

PR Daily

Anything from a speech to a tweet can go viral in minutes—for better or worse. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Social Media

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Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? The consequences of your employees’ actions.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. There was no mention of the customers’ race, or of why a Starbucks employee had called the police.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Especially as consumers clamor for organizations to take stances on hot-button political and social issues and lead with values, remember that the way you reach audience and present your messages can have a huge effect on your reputation. of Alberta’s visibility—and reputation.

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Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting. These include CSR, D&I, sustainability, employee activism and advocacy.).

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich. The monetary loss taken by not selling the devices is outweighed by the boost in brand reputation and consumer trust.

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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville.

American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Crenshaw Communications imPRessions public relations reputation American Airlines crisis management PR United Airlines

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. or “How can we use the concept of privilege to protect our reputation?”.

Can Your Reputation Withstand Increased Surveillance?

David PR Group

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. Any misstep could turn into an online reputation issue within moments. Can your reputation withstand increased surveillance?

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility


Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. By clearly stating the league’s position on free speech — “The NBA will not put itself in a position of regulating what players, employees and team owners say or will not say” — he positioned the NBA as the target of antidemocratic muscle tactics from the Chinese government. On Oct.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. The company sent out spokeswoman Jessica Hesselschwerdt to explain its food preparation practices—and it cut ties with the employee.

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Businesses Should Fight Back Against Online Attacks

David PR Group

They let her know that they weren’t going to be bullied and that her treatment of not only Delta employees, but the airline’s other customers, was inappropriate. Here’s an example, which I cited in my book How to Protect (Or Destroy) Your Reputation Online.

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. Photo by Foto Sushi on Unsplash.

Trainwrecks: 7 PR Disasters from 2016


People really wanted to get a visual on that one, so YouTube videos went viral.). It subsequently fired about 5,300 employees it claimed engaged in illegal tactics, including creating fake email addresses to enroll millions of unknowing consumers in online banking services, including credit card accounts, to hit sales goals. They also laid out changes, such as automatic email to customers and improved employee training, to prevent such problems in the future. “We

PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes.

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Major organizations can be shaken by a careless tweet or a viral customer complaint. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Over 80% of companies now have an employee social media policy.

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How to manage your COVID-19 response

PR Daily

Her session “‘Viral’ Social Media Surge: Responding to Crisis in a 24-7 Social Media News Cycle” will be essential for communicators looking to tackle the crisis on their social channels. Battered reputations and shaky consumer confidence will have to be addressed all over the world.

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4 ways to prepare for a crisis—and respond where it counts

PR Daily

It’s also a trope that sets unrealistic expectations for PR professionals and executives worrying about reputational brushfires, cautions a Florida International University program director and longtime communications executive.

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4 steps to protect your organization from misinformation

PR Daily

The changing landscape for communications pros has many looking to shore up reputations and combat fake news. As a result, individual leaders, businesses or organizations can see their reputations damaged, and even devastated.

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3 ways PR pros can weather a crisis and come out on top

PR Daily

Inform your employees first. “An An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says. Letting your employees know what’s going on doesn’t require a lengthy message.

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How to use corporate social responsibility efforts for PR wins

PR Daily

In addition to improving trust, loyalty and word of mouth recommendations—all of which can lead to increased revenue—CSR adds to a company’s ability to build a positive reputation. CSR protects your reputation.

Listen, Then Speak: 10 Quotes on Social Media Listening


Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Your brand’s success depends on your employees’ hard work.

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler.

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6 key occasions when your CEO should be the key spokesperson

PR Daily

Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default.

Fleishman Hillard — TRUE Global Intelligence


10,000+ employees. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence.