How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience.

Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. PR teams must take time to evaluate the implications and consequences of corporate speech.

Are PR pros right for corporate reputation management?

PR Daily

There’s a big problem with reputation management in corporate America. In most major corporations, no one person is responsible for managing a company’s reputation risk. Often, no one person within PR has full responsibility for corporate reputation management.

How to stay afloat in the age of employee activism

PR Daily

Employee activism has been rising for some time now. Every organization should undertake steps to quell an embarrassing employee demonstration of opposition to a company policy, decision or action. For years, companies have asked their employees to advocate on their behalf.

2020: The Year of the Reputation

Reputation Us

QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate value. Identify reputation vulnerabilities and opportunities.

Make your Corporate Social Responsibility Awards entry a winner

PR Daily

Do you want to earn recognition for your corporate social responsibility efforts? Aurora Organic Dairy’s Corporate Citizenship Report receives high praise. Aurora Organic Dairy publishes a corporate citizenship report every two years.

Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

How do these experiences impact your organization’s reputation and, more importantly, how can you ensure to minimize their occurrences in the first place, especially when you may not even know of their existence? The consequences of your employees’ actions.

3 tactics for promoting inclusion in employee communications

PR Daily

Even loyal employees will seek jobs elsewhere if leaders don’t foster a sense of belonging. Feelings of restlessness can kick in for employees facing the vast unknown of a new year. RELATED: Share your award-worthy employee comms work. ].

Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at [link].

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

8 tips to craft a sensible corporate social media policy

PR Daily

Of course, you can’t control everything employees say or do on social media. However, by creating official guidelines, you can set clear expectations for employee conduct. Here are eight tips to keep in mind before creating and distributing a corporate social media policy: 1.

3 employees who can harm your brand

PR Daily

Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation. In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network. Horrid corporate stock photography.

How to use corporate social responsibility efforts for PR wins

PR Daily

With more companies engaging in corporate social responsibility (CSR) efforts, there are opportunities to talk about the social good taking place. RELATED: Take the first step in achieving corporate communications excellence ]. CSR protects your reputation.

Wegmans tops brand reputation list

PR Daily

Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Guest Post by Laurel Kennedy.

Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

Organizations that take a stand for something and publicly express an interest in helping their communities and customers are becoming highly favored among employees and consumers. 2017 Corporate Citizenship Report, Aurora Organic Dairy. Stakeholder/Employee Engagement.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

What, if anything, can a PR or corporate communications expert do to turn things around? And Uber’s not alone in grappling with the impact of information supplied by its own employees. The more open you can be in the workplace, the more loyal employees are likely to be.

7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

Reputation Us

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Reputation is what others (e.g., Reputation Action 1: Focus on Employees … First.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. The employee’s access to his corporate email account and the company’s Slack channel have been suspended.

5 Things to Know About Corporate Communications

5W PR

Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. Corporate & Technology corporate communications

5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers.

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

How PR pros are stewards of corporate character

PR Daily

PR professionals wear a lot of different hats, but according to Wendi Strong, executive vice president of enterprise affairs and chief communications officer for USAA, their chief role is to protect their brands' corporate character.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Reassure customers, employees, suppliers and other stakeholders.

2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc.

6 secrets on how to build a corporate identity from scratch

PR Daily

In 2003 PVH had 3,500 employees and was limited to the United States. Now the company employees 36,000 people globally with 2017 revenues of nearly $9 billion. When Jernstedt started, PVH had no brand reputation and had never gone to its associates to really explain its story.

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. On Oct.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats.

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many service crises, such as employees abusing customers’ trust (or outright abusing customers), stem from failures of results. Dominos Pizza failed a test of skills when its employees made videos of assembling foods misaligned with food safety and health standards. How do we know what to fix in a PR crisis?

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. Current Affairs crisis communication ethics reputation management whole foods market

How to Measure Reputation

David PR Group

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. Why it matters: When it comes to protecting your reputation, actions matter more than words. What do you think 2020 holds for PR, marketing, social media and employee communications pros?

Uber’s SVP resigns as company struggles with reputation

PR Daily

Another executive is out as Uber scrambles to repair its company culture and reputation. Uber employees. On Monday, Michael sent the following email to employees: Team –. On Sunday, Uber’s board of directors met to discuss the results of former U.S.

Is Paid Media the Final Reputation Frontier?

Return on Reputation

Reputation is one of those amorphous things that people struggle to define, yet seek to protect at all costs. Famous quotes about the importance of reputation abound, and companies generally accept the notion that reputations are worth protecting.

2015 Corporate Social Responsibility Awards finalists have been named

PR Daily

Our entrants put time, energy and intelligence to use to help employees, leaders. Next, the judges will re-visit the finalists’ entries and name the 2015 winners of the Corporate Social Responsibility Awards. Junior Environmental Scouts, Metro Pacific Investments Corporation.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

Items one, four, and five each has something to do with corporate communications work, and therefore has an impact on the practice of public relations. The ramifications for corporations go beyond simple public embarrassment or “bad press” when CEOs behaving badly are in the spotlight.

Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. With many reputation issues, people simply make mistakes.