Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Others may want to allow the use of AI tools to draft documents, content and communication.

Automotive 78

Automotive Policies Employee Corporate 78

Stephen Waddington

FEBRUARY 12, 2021

Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. They make a genuine contribution to the professional body of knowledge in public relations. It’s a start point to for dissertation topics.

Publicity 103

Publicity How To Ethics Internal 103

Presspage

MAY 19, 2017

The decline in the number of journalists and the rise of PR professionals are well documented. As Pew Research has pointed out , organizations are increasingly able to reach out to the public directly, in any number of ways, while journalists encounter greater difficulty in checking and confirming information from outside sources.

Corporate 68

Corporate Brand Branding Guidelines 68

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Who’s authorised to speak to community groups and the wider public?

Corporate 107

Corporate Communications Guidelines Policies 107

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Public relations will see a temporary boost in importance as many advertising companies and data companies retool. What is GDPR? Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. not only with the media, but with the general public, depending on context. Here’s why.

SEO 221

SEO Data B2B Writing 221

Landis PR

APRIL 22, 2024

As we commemorate Earth Day this week, we’re excited to share a thoughtful piece from our Public Relations Global Network partner, Ariane Hofstetter, cometis AG. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Sword and the Script

OCTOBER 18, 2022

Yet I still end up on the sites of major, public martech firms promoting their new-new thing, and for the life of me, cannot decode the vague gobbledegook of what exactly the thing does.”. I was reminded of this recently when Scott Brinker posted this little rant to LinkedIn : “I’ve been studying martech for 20+ years.

Handbook 93

Handbook Financial Writing Corporate 93

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. Still, there’s something to be learned from each one. ” Sometimes handling blowback is just that simple.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. The full survey is embedded nearby and is freely available for download as a PDF document from SlideShare. Image credit: Unsplash.

Publicity 91

Publicity Survey Local Writing 91

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. To build trust with the public, companies “have to commit to it at all levels of the organization. When issues of public trust arise, how do the panelists balance the need to respond quickly with the necessity to “carve out time to make a complete and thoughtful assessment?”

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. WeWork: virtue signaling or corporate activism? If publicity was the goal, then WeWork certainly accomplished it.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Communications Conversations

FEBRUARY 23, 2015

Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. We know about all of this because it is well documented. We read about it on blogs and industry publications. One of a corporate communicator’s most important partners is the chief executive.

Corporate 60

Corporate Communications Employee Conference 60

PRSay

MAY 25, 2021

Many are also taking a stand against racism and communicating their message of diversity to the public. And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. We can also offer diversity-related resources for staff members, such as documents, books and websites.

Training 190

Training Policies Study Community 190

PRSay

FEBRUARY 14, 2023

Chapter leaders also invited attendees to sign the PRSA Code of Ethics to reaffirm their commitment to making ethical choices in public relations. “We It’s a document we often breeze through when we sign up or renew as members but don’t often pause to think about how it affects our day-to-day work,” Vana said.

Ethics 167

Ethics Training Social Media Leadership 167

Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company.

Technology 227

Technology Data Big Data Measurement 227

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Stephen Waddington

AUGUST 26, 2020

The 18-page document advocates that for public relations teams to be part of the teams building algorithms. It is designed to support communicators in their own work and in their role as management advisors. Understanding ethics is hard enough, understanding the potential pitfalls and ethical challenges of AI makes it even harder.

Ethics 140

Ethics Guidelines Data Education 140

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Responsibilities. Bachelor degree is required. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Responsibilities. Bachelor degree is required. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. This helps understand the key points of an article without having to spend time reading the entire document. The quality of queries changed too as the web evolved.

Reddit 176

Reddit Software B2B Technology 176

PRSay

MARCH 25, 2019

Anything written inside an organization should be treated as if it could quickly go public. Hackers can also find and release damaging internal correspondence and documents. Ask yourself: “Would I be OK if this email went public?” Your employees need to hear your news — especially bad news — before the public does.

Internal 155

Internal International Communications Employee 155

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. Gulati suggests purpose must be a major part of the management ethos, documenting the vast performance gains and social benefits that may occur when organizations get purpose right.

Reputation 78

Reputation Ethics Mobile Corporate 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Solo PR Pro

DECEMBER 6, 2022

Misuse of the commenting feature in shared documents. When it comes to editing collaborative documents, Karen feels strongly that the comment feature should be reserved for questions and discussion — not for edit requests. Karen says it’s a reminder to provide some guidance when you share a document for editing.

Radio 52

Radio Social Media Journalism Corporate 52

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. I’ve created a methodology called Corporate DNA. We need a methodology that is based in logic. Authenticity is more important than ever.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. This is a living document, so don’t forget to update prodigiously. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR.

Agency 64

Agency Technology Meeting Software 64

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 31, 2015

According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Issuing a public statement is an important first step, but it needs to be followed by action. Philanthropy done quietly is a great thing, but publicity is required here. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Ishmael's Corner

OCTOBER 8, 2014

We had grown up with HP by landing a sliver of the HP business in 1988 – the application support division (ASD) and specifically the transfer of minicomputer documentation from paper to this crazy invention called CD ROM – which kept growing and growing. The loss involved more than just revenue. And we kept learning and learning.

Agency 130

Agency Storytelling Corporate Enterprise 130

Cision

APRIL 19, 2017

At Cision ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. Corporate communications professionals can learn from past pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter. What’s your favorite time of year?

Corporate 136

Corporate Web Data Company 136

PRSay

FEBRUARY 16, 2021

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts.

Communications 157

Communications Ethics Leadership Reputation 157

Newsfile

MARCH 14, 2024

Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view. So, this means that professionals are viewing your press releases in many important places, both public and private. Well, you’re not alone.

Financial 52

Financial Education Analysis Analytics 52