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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

A better example of sincerity in action is the 2020 video posted by YouTube pioneer Jenna Marbles. Marbles won a generally positive reaction when she explained her decision to quit her YouTube channel in a farewell statement that took responsibility for offensive videos she has made years prior. Fix the problem Or try to.

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How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened. About this episode.

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Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

Melissa Agnes

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. About this episode.

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The 7 Deadly Sins of Crisis (Mis)Management

Melissa Agnes

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. Some people do it right in a crisis. So, let’s look at what to avoid when confronted with a crisis. Here’s a list of the “seven deadly sins” to look out for: 7 Deadly Sins of Crisis (Mis)Management.

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Pizza Hut is the Most Recent in “Fast Food Disgusts”, But Is It a Crisis?

Melissa Agnes

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. Is this a crisis or an issue? won’t be in crisis. appeared first on Agnes + Day. Case Studies'

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3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube has learned from its mistakes (believe it or not). YouTube has learned from its mistakes (believe it or not).

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

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