Sword and the Script

MARCH 21, 2023

We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. . …and few companies would feel the consequences of lost trust so rapidly as banks, but it’s not entirely dissimilar. These are all tools designed to prey on a set of beliefs.

Banking 81

Banking Financial B2B Web 81

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. Visual communications.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). 2019 JOTW Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Image: aussiegall via Flickr, CC 2.0. The Collaborative Economy is for Business to Business.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Domino’s had the courage to do the right thing during the crisis, protecting its brand by asserting its national values in the face of a local scandal. CRISIS LESSON #6: APOLOGIES MUST BE APOLOGETIC.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MARCH 3, 2014

This week’s roundup features seven posts from around the web that focus on being personable. Crisis Communications: My Crush on Under Armour’s Response. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. How to Be a Good Social Citizen.

Crisis Communications 80

Crisis Communications Resources Social Media Web 80

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Image: aussiegall via Flickr, CC 2.0. The Collaborative Economy is for Business to Business.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. A comedy out of crisis communications. Real influencers, please stand up. We’ll also see higher expectations of influencers themselves. .

Banking 60

Banking Marketing Wireless Advertising 60

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

FEBRUARY 5, 2019

To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. The sterile corporate phrases like “please DM us and we’ll look into this” isn’t enough in this situation and it reflects poorly on the organization in public visible comments.

Advertising 60

Advertising Advertising Social Media Twitter 60

Shift Communications

FEBRUARY 23, 2016

Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake? Provide specifics on how you will remedy the situation and create a timeline of when you plan to communicate again. “I’m sorry.”.

Publicity 60

Publicity Crisis Consumer Financial 60

Solo PR Pro

MAY 1, 2018

It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Who do they call for communications help? Maybe the person they met three years ago at a conference, but more likely Georgia, the CEO of Crisis Communications, who sponsors the quarterly roundtable they find useful.

How To 40

How To Case Study Technology Conference 40

Waxing UnLyrical

APRIL 27, 2015

Lukaszewski’s 12 axioms of crisis survival (2014 edition). Why: Jim Lukaszewski, ABC, APR, Fellow PRSA, really is “America’s Crisis Guru,” as he bills himself. If you are ever in the market for a crisis communications training program, you should look him up. Based in the Washington, D.C.,

How To 40

How To Crisis Hotels Crisis Communications 40

Waxing UnLyrical

MARCH 21, 2016

Crisis Communications Lessons from the FBI and Apple. Why: “It boils down to transparency, and in this instance, Apple is making the right moves with the rare open letter from Tim Cook, and the multiple calls with journalist,” writes Gini Dietrich as she reveals “a few takeaways you can apply to your crisis model.”

Banking 40

Banking Crisis Communications Resources Crisis 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. Corporational Determinism—The New Paradigm for Product Launching. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Waxing UnLyrical

SEPTEMBER 14, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. There has also been a massive change in the influence of web-based outlets.

Brand 105

Brand Branding Reputation Corporate 105

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Communication with those who could potentially turn into your best advocates will go a long way. Clean up your web presence. Do good for your community.

Reputation 137

Reputation Brand Branding Customer Service 137

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Is it website or Web site? Top 10 MaccaPR Blog Posts of 2014. #1.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. PR manager shows organizations how to leverage web networks for business development purposes. Boosting traffic to the corporate website.

Infographics 63

Infographics Corporate Policies Reputation 63

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

MaccaPR

NOVEMBER 4, 2014

Photos of NFL players wearing the forbidden Beats by Dre headphones , with the offending logos mischievously covered with tape, swept the Web. But Bose’ Twitter profile struggles with this text, perhaps written by a team of corporate attorneys: “the official account for product launches and keeping tabs on the stuff we love.”.

YouTube 118

YouTube Brand Branding Crisis 118