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How to Prepare a PR Crisis Plan

Prohibition

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately.

Crisis 62
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The Media Kit: What To Include

Doctor Spin

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19).

Media 52
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7 Lessons From A Brand Battle: Bose vs. Beats By Dre Headphones

MaccaPR

Photos of NFL players wearing the forbidden Beats by Dre headphones , with the offending logos mischievously covered with tape, swept the Web. But Bose’ Twitter profile struggles with this text, perhaps written by a team of corporate attorneys: “the official account for product launches and keeping tabs on the stuff we love.”.

YouTube 118