Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. Digital and social media. There is a lot about digital and social media. The real issue is strategy and measurement. Pinterest drives traffic to your blog.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. It was time to focus on the next objective.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this third part of the series, we consider the value of social media influencers on your reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Corporate Communications. Internal Communications. Media Training. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Users can track and share media mentions on the go. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 110

Education Employee Measurement Agency 110

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. Organizations are only as strong as how they respond in moments of crisis. Build the camaraderie needed to face crises.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 210

Conference Content Marketing Marketing Education 210

Newsfile

OCTOBER 24, 2023

This means that avoiding PR communication mistakes is probably high on your list of priorities. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. Joe Culotta, What's Up Communications. Michael Ares, MDA Corporate Marketing, LLC. That’s my job.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Most common comms measurement methods.

Survey 129

Survey Communications Measurement Internal 129

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Today, most corporations value brand and reputation ahead of property, plants and equipment.”.

Insurance 97

Insurance Insurance Exercises Reputation 97

Stuart Bruce

JULY 23, 2017

” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE. “Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.”

Social Media 60

Social Media Media Crisis Communications Corporate 60

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Crisis interrupted.

Communications 120

Communications Crisis Internal International 120

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line.

Brand 105

Brand Branding Reputation Corporate 105

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. Returns on Impressions, Media Impact, Target Investment or Earned Media. Measuring Social Media Impact.

Publicity 97

Publicity Survey Measurement Groups 97

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 61

Social Media Media Crisis Energy 61

Cision

FEBRUARY 25, 2016

What do you hope to accomplish in your new role as senior vice president of global public relations and communications of Natixis Global Asset Management? Do you know how to measure your social ROI? Other parts of the industry were less impacted by the crisis, but always play a sensitive role at the hub of economic activity.

Newspapers 120

Newspapers Financial Crisis System 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. In the wake of so many controversies, its communications has been slow and reactive.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245