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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

Ethics 182
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 272
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AI Ethics guide foresaw “mutant” A Level algorithm

Stephen Waddington

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. You don’t have to imagine of course. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. It’s important work.

Ethics 140
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Ensuring Ethical Advertising

Mindful Marketing

” Of course, hindsight is 20/20, and it’s easier to criticize than it is to create. Identify corporate values: One of the best reminders of where a company stands ethically is a clearly articulated set of moral standards. It’s best to nib potential ethical offenses in the bud.

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Public Relations Is at the Intersection of Artificial Intelligence and Ethics

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Twitter: @OBrienPR.

Ethics 162
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 156