Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives.

Study 142

Study Publicity Small Business Pitching 142

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. ” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.”

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

FEBRUARY 17, 2015

Yet for many companies, content programs intended to help existing customers is an afterthought. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program.

B2B 60

B2B Leadership Customer Service Content Marketing 60

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example.

B2B 136

B2B Brand Branding Trade Shows 136

wiredPRworks

SEPTEMBER 21, 2017

Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing. 25% Receives sufficient training on marketing in a digital age.

Insurance 40

Insurance Insurance Marketing Conference 40

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Marketing ranked sixth, which I’d have guessed would have ranked higher. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. Content Curation. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Now I wanted to be the best content curator that ever walked the Earth.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

DECEMBER 1, 2015

Take the Full Content Marketing Prescription. The same is true for content marketing. Consistency is the single most valuable attribute of effective content marketing – and the prescription lasts for the life of a business. Most businesses won’t have the success of 3.6 million YouTube views.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Sword and the Script

FEBRUARY 9, 2016

The Frozen Frog Lesson of Content Marketing. Given that most website traffic comes from organic search , in fact, more than half , this exercise bears several important, if not transcending, lessons in content marketing. Organic search is target marketing. Lots of content, a dearth of answers.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Waxing UnLyrical

AUGUST 9, 2018

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. So why should you consider changing up your content strategy ? The need for Bot-Readable Content.

Writing 72

Writing eBook Case Study System 72

Cision

JANUARY 16, 2017

What I hope to demonstrate is that businesses can use this tactic for content creation agnostic of size or situation. Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Creating consistent, interest-generating content is challenging. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

Cision

APRIL 25, 2016

What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Small businesses probably aren’t going to use dynamic catalog ads, but they may be able to implement Facebook Pixels to track conversions.

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Keep resources flexible to take advantage of real-time marketing opportunities and shifts in consumer behavior. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

MARCH 17, 2016

If done correctly, according to one study by MarketingSherpa , Facebook ads can generate on average a 450% ROI. Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads.

Marketing 40

Marketing Small Business Web Nonprofit 40

Contently - Strategy

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. The following steps can help you plan and execute your content promotion and distribution strategy.

eBook 120

eBook Product Launch Software Internal 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Each episode brings you actionable tactics and strategies you can implement today for real business results. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. The importance of these marketing elements is only going to grow. The budget earmarked for events was reallocated to content marketing.

Marketing 168

Marketing Employee Content Marketing Training 168