5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Increasing brand visibility and establishing credibility attract potential customers and encourage consideration of the products or services offered.

B2B 78

B2B Company Publicity Marketing 78

5W PR

APRIL 13, 2025

The most effective customer transformation stories follow a clear narrative arc: The struggle/pain point that led them to seek a solution Their journey of discovering and trying the supplement The specific results and improvements they experienced How their life has changed as a result Their emotional transformation alongside the physical changes Social (..)

Storytelling 78

Storytelling Case Study Measurement Education 78

Contently - Strategy

OCTOBER 23, 2024

The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. Marketers who devalue this stage or fail to invest in its maturation may be missing out on opportunities to further enhance relationships with potential customers.

B2B 95

B2B How To Case Study Content Marketing 95

Sword and the Script

JANUARY 21, 2025

Typically, I like to dive into trends and industry studies and reports. All this keeps my skills sharp and allows me to experiment with marketing ideas. I started a blog to provide hands-on learning about content marketing and social media. Im very grateful this amazing resource exists. And I have.

Google 170

Google Course Survey YouTube 170

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

5W PR

MARCH 15, 2025

According to a 2023 Lucidpress study, consistent brand presentation increases revenue by up to 23% on average. The digital landscape adds complexity to brand building, as you must maintain consistency across websites, social media, email marketing, and other online channels.

Brand 78

Brand Branding Guidelines Storytelling 78

PR Daily

JULY 7, 2025

During this process, also take note of any credibility gaps on your site that could be reinforced through case studies, customer testimonials, awards or other content enhancements. Content that includes clearly attributed facts, data points and original research is more likely to be surfaced in AI-generated answers.

Strategy 93

Strategy SEO Engineering Training 93

Sword and the Script

FEBRUARY 25, 2025

The message I took from that book was that marketers should engage authentically. Joe Pulizzi penned a book called Epic Content Marketing. The message I took from that book was delivering content the same way a news site did: offer valuable information to obtain subscribers of suspected customers.

B2B 172

B2B Marketing Content Marketing Web 172

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. This is how Sage had so much success with their Affordability Connectivity Program impact data study. And a lot of people in the US call it content marketing and link building. So that format can vary.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the US in a rich variety of sectors.

Digital PR 62

Digital PR Internal International Data 62

Buzzstream

APRIL 16, 2025

I think a lot of the the link-building efforts and content marketing in general were looking at that link velocity. Vince: Yeah, we have done some studies. I feel like there’s a good opportunity for a case study, Daniele. Vince: I love that. That used to be one of our big things when I worked at Siege Media.

Digital PR 62

Digital PR SEO Agency Infographics 62

Sword and the Script

APRIL 15, 2025

Marketing at its core is communication, which is the path to building trust, and why cutting the marketing budget makes sales cycles grow longer. >>> Subscribe by email for free: Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ).

Marketing 171

Marketing B2B Survey Comparison 171

Masters in Communications

MARCH 17, 2025

How Marketing Contributes to Business Growth and Revenue Marketing is a business growth engine that helps companies increase visibility, attract customers, and drive sales and revenue. Strong analytical skills and the ability to use data insights to drive marketing decisions.

Publicity 52

Publicity Marketing Crisis Communications Nonprofit 52

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

MARCH 8, 2025

Share insights from recent events and engage with other speakers’ content. Creating High-Impact Content Content marketing establishes authority and keeps you visible between speaking engagements. Create case studies detailing successful events and measurable audience impact.

Brand 78

Brand Branding LinkedIn Case Study 78

Buzzstream

APRIL 2, 2025

Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. There’s also a content marketing and digital PR book, but nothing thorough was devoted to digital PR. Vince: Yeah.

Digital PR 62

Digital PR Brand Branding SEO 62

Buzzstream

FEBRUARY 13, 2025

Quality Content and Brand Visibility Matter More Than AI Speculation Ultimately, most digital PR, content marketing, and SEO campaigns aim to increase brand visibility with the right audience.

SEO 62

SEO Journalism Radio Google 62

5W PR

JUNE 19, 2025

The technology examines thousands of data points – from past purchases to browsing history – to predict customer preferences and deliver tailored content. Marketing leaders can implement AI personalization through several proven approaches. Then apply machine learning algorithms to segment audiences and customize messaging.

Technology 78

Technology Marketing Mobile Data 78

The Hoffman Agency

JUNE 19, 2025

Studies indicate that 62% of people now use AI chatbots for information gathering, representing a dramatic change in how we approach knowledge discovery. One Challenge, One Team: Content created for the age of AI-driven communications has to be done holistically.

Communications 36

Communications Engineering Google Real Estate 36

Sword and the Script

JUNE 17, 2025

For example, one study published in 2024 found: Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson. And there are a gazillion surveys and studies that all point to similar conclusions.

Education 87

Education B2B Marketing Software 87

Sword and the Script

MAY 27, 2025

While that change benefits me personally, its also upending digital marketing because its changing how people find and process information. Thats a big challenge in B2B marketing because the entire digital marketing motion is often designed around one resource: a website. The key finding?

B2B 168

B2B Marketing SEO Engineering 168

Shift Communications

OCTOBER 15, 2018

Studies have actually shown that when you read your own text out loud, your brain receives the information in a new way. These small changes will easily help you improve the flow of your copy as well as a good consistency of the voice and style of it, in order for the final product to be interesting and easy-to-read for your target audience.

Tools 235

Tools Writing Study Agency 235

Contently - Strategy

FEBRUARY 18, 2025

Imagine you start with: The content marketing industry is Based on what it has read before, the AI might think: evolving rapidly. Common marketing phrase) experiencing major changes. Contently Insight AI-generated content can only be valuable if its accurate.

Training 52

Training Web Wikipedia Trends 52

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Case studies. Short-form content. Data and research.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

FEBRUARY 22, 2016

One study in Frontiers in Psychology describes the power of anchoring descriptions to prominent items first when describing new concepts. This study was literally done with “Where’s Waldo” pictures and demonstrates people’s preference for recall before introduction. This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

Onclusive

MARCH 18, 2019

In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales. Best practices for reporting ROI. COMPLETE FORM TO DOWNLOAD.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Content Marketing 168

Content Marketing Study Blogging Marketing 168

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 141

Content Marketing B2B Study Marketing 141

Onclusive

FEBRUARY 16, 2021

This case study discusses how Onclusive is helping SMG to advance it content marketing efforts, and to connect the dots between content marketing and business outcomes. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing 195

Content Marketing Case Study Enterprise Marketing 195

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 203

Content Marketing B2B Marketing How To 203

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. >>> Related: Why Content Marketing and Public Relations Need Each Other.

Content Marketing 152

Content Marketing How To Marketing Leadership 152

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 172

B2B Blogging Study Survey 172