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The Convergence of PR and Content Marketing

5W PR

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships.

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How to Create A Content Marketing Strategy From Scratch

Contently - Strategy

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

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The Pain and Payoff of a Fintech Case Study

Contently - Strategy

Creating a fintech case study can feel like a never-ending trip to the DMV. It requires navigating a maze of regulations and endless rounds of approval before the content gets its moment in the spotlight. Here’s why fintech marketers should put case studies at the core of their content strategy and tips to streamline the process.

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How B2B Brands Can Leverage User-Generated Content

Contently - Strategy

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

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The Rise, Fall, and Recovery of Forbes Advisor (Study)

Buzzstream

we invested a lot into proprietary surveys, data-led studies, and the stats pages, those were a massive part of the playbook. Passive Link Magnet Posts If you look at the anchors for the past years backlinks, you can see that data studies seem to drive most of the backlinks to the Forbes Advisor content. RD in the past year.

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5 classic creative B2B marketing examples

Sword and the Script

Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Today there isn’t a marketer in B2B that isn’t familiar with HubSpot. Ads made $$.

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SEO Recovery Guide – Metrics to Track Recovery Progress

5W PR

According to a 2023 study by Ahrefs, 84% of pages that lose rankings can recover within 6 months when properly monitored and optimized. According to Advanced Web Ranking’s 2023 CTR study, the average CTR for position #1 is 31.7%, while position #5 averages 6.1%. Content quality assessment becomes crucial during recovery.

SEO 78