Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

The Proactive Report

MAY 10, 2016

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. With intelligent use of small business online marketing you can expand your venture quickly.

Small Business 100

Small Business Instagram Banking Fashion 100

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. You could set your business up for long-term growth and success as a result. Consumers might turn toward your competitors instead.

Small Business 67

Small Business How To Writing Conference 67

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. You just need a plan.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Big publications are less likely to work together with small businesses, but small businesses will!

Content Marketing 134

Content Marketing Marketing How To Resources 134

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. When a client’s customer doesn’t pay, Potter provides assistance in small claims court. Its clients include bookkeepers, accountants and small-business owners.

B2C 242

B2C Strategy B2B Marketing 242

Cision

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. It’s been a trend in content marketing too. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. Related Content: Content Marketing *is* PR. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Call me at 888 243 3470.

Trends 149

Trends Small Business Content Marketing Training 149

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. It is clear that you need to incorporate happiness and overall positivity with your digital PR strategy. When your target audience feels entertained and happy, they are more likely to share the content. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: Our biggest challenge is that we’re really a small business trying to do big things.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” When global markets fell, millions of jobs were lost, and countries across the world plunged into a recession, the public craved financial guidance from professionals who knew what was going on. The company came up with an entirely new strategy to address COVID.

Financial 109

Financial Banking How To Marketing 109

Polaris

DECEMBER 13, 2014

A few weeks ago, I wrote a post in which I identified 2 critical steps in content-strategy development : 1. I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Allan, an accountant at a small manufacturing business. eBooks—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? Customer questions are deliberate.

Content Marketing 60

Content Marketing B2B Web Small Business 60

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. Search marketing for relevant content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing 208

Marketing Strategy Communications Publicity 208

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. You need to know how they find your website, so you can incorporate this into your strategy. The post Make Your Website a Tool to Grow Your Business appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Tools 113

Tools Analytics Google Web 113

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. PR contributes to reaching business goals. Build better relationships with content marketing. Setting targets.

Print 112

Print Trends Agency Brand 112

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

The Proactive Report

JULY 20, 2017

Small Business. The post Getting to Know Your Customers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. In the first month, 15% of those new leads were “lookalikes.” These are people who resemble previous high-value customers, calling the dealership to set up a visit.

Analytics 145

Analytics Small Business Mobile System 145

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year.

Writing 105

Writing SEO Pitching Engineering 105

wiredPRworks

SEPTEMBER 21, 2017

Join Barbara Rozgonyi on September 27th at 1 PM ET to discover a 3D WIRED PR strategy you can use to attract attention, build your brand and click with your ideal clients. Marketing Strategy: How to map out a simplified strategy you can delegate or implement today.

Insurance 40

Insurance Insurance Marketing Conference 40

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

SEPTEMBER 21, 2016

Your PR strategy can be continually nurtured with a little effort each week. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. How do I return a product? I’m unsatisfied with my product. Public Relations.

Marketing 120

Marketing Comparison eBook Social Media 120

wiredPRworks

APRIL 9, 2018

Join me, Barbara Rozgonyi, on April 11 th at 1:00 ET to breeze through the ultimate social selling training for insurance agents strategy you can use to refine your sales process to work smarter, better, and faster at closing sales and building relationships. How to design a content strategy that’s as easy as 1-2-3-4-5.

Insurance 45

Insurance Insurance Financial Training 45

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. New endings such as ‘dot-photography’ (.photography),

Trends 120

Trends Leadership Small Business Analytics 120

PR 20/20

JULY 15, 2020

Meanwhile, marketers’ ability to filter through the noise and turn data into actionable intelligence remains limited by biases, beliefs, education, experiences, knowledge and brainpower. In other words, we have a finite ability to process information, build strategies, create content at scale, and achieve performance potential.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60