Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

Cision

AUGUST 18, 2015

If we were to compare Aesop’s The Tortoise and the Hare to content marketing, podcasting would be the slow but steady-paced tortoise. Pitch and promote your podcast to grow your reach. Additionally, by having a few pre-recorded episodes stored away, you’ll be prepared if a guest cancels last minute or technology glitches arise.

Software 120

Software Mobile Content Marketing Tools 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Technology means continuous learning. 2017 PR Takeaways. The world of tech tools changes with lightning speed. And each new app, platform, or innovation can enhance what we do in PR.

YouTube 136

YouTube Training Video Survey 136

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

AUGUST 15, 2017

I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other.

Journalism 64

Journalism Brand Branding Advertising 64

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Senior Marketing Strategist. Even with the aforementioned access, there is limited visibility. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. See these related posts: What is Agile Marketing Again?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Sword and the Script

SEPTEMBER 24, 2016

In marketing, most of the tech tools are simply automation, described with great editorial liberty. Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. The Struggle is Real in B2B Content Marketing [UML]. Google and Facebook take this to the next level.

Marketing 60

Marketing Creativity B2B Ethics 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 57

B2B Content Marketing Trends Marketing 57

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. But you’re still going to need to review the content and adjust accordingly.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. Spending on PR Software Growing Again, Study Finds [PR Tech Sum].

Blogging 155

Blogging B2B Software SEO 155

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. Later she opened her own business providing marketing services to law firms. PR, marketing, sales and journalism.

Marketing 68

Marketing Ethics Interviews Meeting 68

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized.

Publicity 39

Publicity Wikipedia System Community 39

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! But your data is only of value if you can use it to plan and create better content or refine strategy. The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. For most of 2020, b2b software has had about twice as much interest.

B2B 130

B2B Trends Video Course 130

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? Like the media, the audience has fractured too.

Trends 75

Trends Marketing Software Media 75

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Track and report on every pitch and interaction with the media using the industry’s most robust CRM.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

Content Marketing 103

Content Marketing Print Analysis Data 103

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. First, event marketing has become a whole lot smarter.

Industry 71

Industry Marketing Enterprise Mobile 71

Contently - Strategy

DECEMBER 29, 2022

Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production. Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next.

eBook 120

eBook Product Launch Software Internal 120

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Although it was originally applied to the manufacturing process, many software development teams and service businesses have now adopted Kanban too.

How To 60

How To Software System Employee 60