Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Content picks from around PR .

Software 88

Software Pitching Measurement Enterprise 88

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. It allows you to buy images for one dollar as you are using the graphic design software, or use solid colors and your own images for free.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Flack's Revenge

SEPTEMBER 1, 2021

In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. There is no shortage of competitors on our new business pitches, and other tech PR shops are doing quite well thank you, best I can gather. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Cision

AUGUST 18, 2015

If we were to compare Aesop’s The Tortoise and the Hare to content marketing, podcasting would be the slow but steady-paced tortoise. Pitch and promote your podcast to grow your reach. If your brand decides to give podcasting a chance, you’ll want to invest in the best microphones, headphones and editing software.

Software 120

Software Mobile Content Marketing Tools 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Plus, AI tools are playing a role on the other side of the media relations coin: journalists are beginning to use AI solutions to read pitches, generate story ideas, and gauge what their audiences want to read.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information.

Infographics 68

Infographics Data Case Study Content Marketing 68

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

JULY 20, 2021

While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Share your content on sites like Medium or use LinkedIn’s article feature to further extend your reach. Pitch your content to industry publications to ensure the right people see your message.

B2B 172

B2B Company Marketing SEO 172

Sword and the Script

JUNE 14, 2016

As the PR director for the company, which developed and sold software , this conference sounded awesome. The concept was new, we had long list of participating influencers, lots of content to work with a clear application for social media engagement. The CMO Survey with Social & Mobile Marketing Takeaways.

Marketing 60

Marketing Conference Software B2B 60

Critical Mention

APRIL 8, 2018

Once you hook leadership to incorporate media monitoring into the PR budget for the fiscal year, you can start running the software for your clients. You can impress your clients with this software and even use it as a pitch for prospective clients by differentiating yourself from other PR firms. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 118

Software Case Study Advertising Advertising 118

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Senior Marketing Strategist. Even with the aforementioned access, there is limited visibility. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

AUGUST 15, 2017

I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. How has content marketing changed over the years? And they told a good story. So all that comes to bear in my new role.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. AirPR Software Engineer and self-proclaimed math enthusiast, Ryan Rapp, astutely pointed out the applications of statistics in PR: “Statistics answers the question of how many of X do we need before results are reliable and perhaps repeatable.”. Statistics.

Engineering 120

Engineering Measurement Analytics Sports 120

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. See these related posts: What is Agile Marketing Again?

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. ” There are only 214 million for “b2b software.”

B2B 57

B2B Content Marketing Trends Marketing 57

Beyond PR

JULY 6, 2016

Once you do this legwork, it’s time for the fun part: rolling out your strategy across your marketing channels. Follow this checklist to get brand leaders, content marketing and operations teams, and other stakeholders on board for a successful multichannel launch. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. Here we go…. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

SEPTEMBER 24, 2016

In marketing, most of the tech tools are simply automation, described with great editorial liberty. Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. The Struggle is Real in B2B Content Marketing [UML]. Google and Facebook take this to the next level.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR PR Tech Sum]. to approximately $5.5

Blogging 153

Blogging B2B Software SEO 153

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. But you’re still going to need to review the content and adjust accordingly. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. A unique niche in the confluence of PR and content marketing. More than just PR and marketing – we’re business strategists that speak finance.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. First, this is an opportunity for brands to fill the void. Media funnel.

Software 85

Software Case Study Pitching Technology 85