Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation. Create an e-book.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. In 2008, the financial climate started to take a turn for the worse in the United States and around the globe.

Writing 72

Writing Branding Brand Construction 72

Landis PR

MARCH 20, 2023

They also plan to spend more time on YouTube, LinkedIn, and TikTok, indicating the growing importance of these platforms for media outreach. Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

The Resolution Blog

JANUARY 8, 2018

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? Step forward one of the most useful papers you’ll read this year ‘The DNA behind the world’s most successful content’.

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

PR 20/20

MARCH 26, 2020

Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Shoehorn a few vague, coronavirus-related sentences into the intro of your promotional email: “Content marketing is a great way to tell your story, and in times of uncertainty, content marketing is more important than ever. Values matter.

Crisis 92

Crisis Marketing Healthcare Resources 92

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Dell therefore doesn’t have to publish annual or quarterly financial reports.

Report 60

Report Financial Corporate Reputation 60

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Critical Mention

JANUARY 29, 2021

With an increasing number of internet users adopting adblockers to avoid ‘irrelevant’ and ‘annoying’ ads , marketers are shifting to ads centered around content. Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter.

Branding 135

Branding Brand How To Radio 135

Critical Mention

FEBRUARY 5, 2019

LinkedIn Content Suggestions. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? Two great ways to know what’s trending is through Google and social media trends. Facebook trending. Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. A television station isn’t the right place to send a news release about the hiring of a mid-level position or your company meeting its quarterly financial goals.

Television 120

Television Pitching Journalism Interviews 120

Waxing UnLyrical

JULY 12, 2018

As a former head of communications for major financial services firms, where I’d been responsible for communications soup-to-nuts, I would tell people that I focused on 360-degree communications … in short, I was saying I could pretty much do everything. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand?

Branding 74

Branding Brand Banking Financial 74

Sword and the Script

JANUARY 29, 2019

Have professionals on hand to review resumes or LinkedIn profiles and give attended (free) pointers for improvement or optimization. People love to show off their talent, and an event that offers both financial incentive (think prizes) and recognition among peers, is magnetic. Think about the other things job seekers might need.

Resources 76

Resources Creativity Publicity Local 76

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. The first part compares finance against other industries and highlights content benchmarks.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. xiQ also has integrations with public financial information – like Yahoo Finance – that puts company data at your sales teams’ fingertips. You can find more from xIQ on Twitter , LinkedIn , and the company’s blog. 6) Customers and pricing.

Marketing 74

Marketing System Analytics Content Marketing 74

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. As we know, what we see from executives in social media is not always necessarily their opinion, per se – it is often a form of marketing in itself, delivered in what is considered an advertising medium.”. About Shane Schick.

B2B 120

B2B B2C Pitching Social Media 120

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Sword and the Script

DECEMBER 19, 2017

4) Atlanta is carving out a name for itself in financial technology (fintech), cybersecurity, and marketing technology (martech) which is great locally. What marketing advice would you offer to local companies to cut through the clutter and differentiate themselves? Yet these spaces are all getting very noisy and crowded.

Marketing 65

Marketing Local Pitching Blogging 65

Critical Mention

SEPTEMBER 21, 2018

Integrating both print and digital marketing into is critical to your modern PR campaigns. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. But don’t worry, there ‘ s a way to salvage this seemingly unconquerable situation.

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Get Prospect syncs up with your LinkedIn to help find contacts’ email addresses. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Get Prospect syncs up with your LinkedIn to help find contacts’ email addresses. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

JUNE 13, 2017

Full-Text Syndication : republishes the original content in its entirety with a disclaimer linking back to the original version on your owned media channels. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. About Jennifer Tolhurst.

Blogging 77

Blogging Company Engineering Airlines 77

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

OCTOBER 14, 2015

Here, you think at first this is someone in awe of nature… and then realize nope, they’re in awe of its financial potential. You can find Rob on Twitter , LinkedIn and his blog. You think a story is going one direction, and discover it was headed somewhere else entirely. That works with all kinds of stories. Paine and Mari Smith.

Storytelling 32

Storytelling Financial LinkedIn Groups 32

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I have done that for two decades and love to do it.

Content Marketing 111

Content Marketing Mobile Google B2B 111