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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

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State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance

Shift Communications

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. In the Q2 earnings call, LinkedIn CEO Jeff Weiner made mention that they are investing more heavily in the overall user experience now, with solid financials behind them.

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How to Make an Email Newsletter That Builds Trust and Drives Leads

Contently - Strategy

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? Step forward one of the most useful papers you’ll read this year ‘The DNA behind the world’s most successful content’.

Tools 136
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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

Have professionals on hand to review resumes or LinkedIn profiles and give attended (free) pointers for improvement or optimization. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. Think about the other things job seekers might need.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand? Guest Post by Simon Erskine Locke. Let me provide an example.

Brand 74
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 194